Salt XC · 2 weeks ago
Sr. Manager, Strategy and Consulting
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
3+ years expSalt XC is an agency focused on Experiential Commerce™, aiming to enhance consumer experiences through integrated strategies. The Sr. Manager, Strategy and Consulting will lead media strategy for a global CPG brand, focusing on B2B media executions, performance optimization, and serving as a strategic partner to client marketing leaders.
AdvertisingDigital MediaMarketing
Responsibilities
Own the media strategy for Kraft Away From Home across channels (e.g., paid social, display/programmatic, video, search) with explicit linkage to revenue, pipeline, and brand/commerce objectives
Translate business goals into media plans with KPIs, targeting frameworks, budgets, flighting, audience strategies, and test-and-learn agendas
Partner with activation teams to implement campaigns, QA setups, monitor pacing and delivery, and course-correct in real time to hit performance targets
Design and maintain measurement frameworks (attribution, experimentation design, tagging, data capture) that quantify impact and inform re-investment
Connect AdTech/MarTech ecosystems—CDPs, DSPs, analytics platforms, CRM—to enable audience activation, tracking, and closed-loop reporting
Synthesize results into clear narratives and next-step recommendations for senior stakeholders; provide executive-level readouts on drivers, risks, and actions
Provide direction to internal specialists, coach junior talent, and upskill client partners to ensure shared standards and consistent delivery
Uphold brand safety, data privacy, experimentation rigor, and budget accountability; maintain documentation and SOPs
Lead quarterly/annual planning, forecasting, and scenario modeling; inform channel mix and investment allocations
Pilot new channels, formats, and methodologies where supported by a clear hypothesis, success criteria, and risk assessment
Operate as an extension of client marketing teams, driving clarity, governance, and executional best practices across internal and external stakeholders
Lead internal strategists and specialists; coach client-side teams to raise their media and analytics fluency
Qualification
Required
3–6+ years in media strategy, performance marketing, or digital consulting (agency or hybrid consultancy experience preferred)
Technical depth previous in platform experience in media buying platforms
Deep knowledge of AdTech/MarTech ecosystems: CDPs, DSPs, analytics platforms, tagging, and CRM integrations and how they interoperate
Measurement & optimization expertise, including attribution approaches, experimentation design, and performance analytics
Familiarity with Media Mix Modelling or incremental sales measurement methodologies such as sales lift studies
Strategic communication skills with the ability to translate complex data into simple, actionable guidance for senior marketers
Leadership experience coaching teams, influencing cross-functional stakeholders, and building trust through clarity and delivery
Hands-on familiarity with planning and activation workflows; comfortable collaborating closely with in-platform specialists
Strong presentation, storytelling, and client-facing skills; high attention to detail and accountability
Company
Salt XC
Salt XC is an agency driven by the philosophy of Experiential Commerce.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Media Post
2025-12-04
MarketScreener
2024-03-11
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