Upshop · 1 day ago
Business Development Representative (BDR)
United States
Full-time
Remote
Mid Level
3+ years expUpshop is the market leader in Total Store Operations solutions for the Grocery and C-Store markets. The Business Development Representative (BDR) is responsible for identifying, qualifying, and developing new business opportunities through Sales Qualified Leads (SQLs) to expand the Upshop 360 platform across various retail verticals.
Information TechnologySoftwareTechnical Support
Responsibilities
Identify and qualify new opportunities through data analysis, inbound engagement, and account-based insights
Conduct structured market and ICP research to identify high-potential accounts in targeting industries –especially convenience (C-Store)
Use intent data, engagement metrics, and CRM analytics to prioritize and target accounts most likely to convert
Execute personalized outreach through digital channels and LinkedIn to generate interest and convert leads
Demonstrate a strong grasp of Upshop’s competitive differentiators (“unfair advantages”) to effectively position the value proposition and overcome objections in early prospect conversations
Conduct outreach to invite and confirm attendance of qualified prospects for Upshop events, webinars, and field activations
Maintain a refined and active target list, updating based on performance and market feedback
Assess prospect pain points, business challenges, and alignment with Upshop’s solutions
Convert inbound and campaign-driven leads into sales-ready opportunities
Schedule qualified discovery calls or demos for Account Executives with full context and notes
Ensure accurate activity tracking and opportunity management in Salesforce and HubSpot
Partner with Product Marketing, Sales, and fellow Demand Gen team members to align messaging, targeting, and campaign execution
Share lead quality insights and conversion data to improve targeting and content
Contribute to persona refinement and segmentation based on real-world prospect data
Support event-based campaigns through data analysis, outreach coordination, and follow-up strategies
Consistently meet or exceed weekly activity goals across outreach channels — including emails, phone calls, and LinkedIn engagements
Maintain detailed, accurate records of all outreach and engagement activities in Salesforce and HubSpot
Track weekly metrics to ensure alignment with performance benchmarks
Demonstrate steady, upward trends month-over-month in key indicators such as engagement rates, qualified leads (MQLs), and Sales Qualified Leads (SQLs)
Track activity, conversion rates, and SQL generation against KPIs and benchmarks
Analyze engagement data and recommend actions for improving pipeline performance
Collaborate with Revenue Operations to maintain visibility into lead flow and campaign attribution
Report on weekly activity and conversion performance, highlighting improvements in engagement, lead quality, and pipeline creation
Deliver structured feedback on campaign and message effectiveness
Qualification
Required
3–5 years of experience in B2B SaaS business development, demand generation, or lead qualification
Proven success driving measurable SQLs through digital outreach and campaign follow-up
Strong analytical ability to interpret data, intent, and engagement metrics
Excellent written communication skills for precise, professional digital outreach
Proven ability to manage and document weekly outreach activities and to show measurable growth in engagement and conversion performance
Deep understanding of Upshop's product differentiators and ability to communicate their value clearly in prospect interactions
Proficiency with Salesforce, HubSpot, LinkedIn Sales Navigator, and intent data platforms
Highly organized, detail-oriented, and comfortable managing multiple initiatives simultaneously
Preferred
Experience in retail technology, grocery, convenience, or food & beverage industries
Familiarity with account-based marketing, inbound campaigns, and event-driven outreach
Understanding of store operations, inventory, or supply chain workflows
Ability to interpret and communicate complex data insights simply and effectively
Benefits
In Office Opportunity (5-days in office)
Employer-matched retirement plan
Attractive paid time off policy
Career growth and development opportunities
Company
Upshop
Upshop is an IT company that offers technology solutions for store operations and processes.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Shamus Hines
Chief Executive Officer
Joydeep Roy
Chief Technology Officer
Recent News
2025-09-29
Venture Capital Firms
2025-09-27
Company data provided by crunchbase