Critical Mass · 1 day ago
Marketing Science Senior Analyst
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $95K/yr
5+ years expCritical Mass is a company focused on delivering marketing science solutions. As a Marketing Science Senior Analyst, you will lead the execution of measurement strategies, manage reporting efforts, and ensure client needs are met through data analysis and visualization.
Brand MarketingContent MarketingDeveloper ToolsDevOpsDigital MediaMobile AdvertisingRetail TechnologySEOUX DesignWeb Development
Responsibilities
Ensure that the analyses, reports, dashboards, and other deliverables fulfill client needs
Shape analytics content and provide your point of view on methodology and technology
Lead the ideation, development and execution of measurement strategies and frameworks
Manage and lead dashboard, visualization, and reporting efforts: from developing executive-audience summaries and scorecards through user and site administration in Tableau Cloud
Work closely with the Data Engineering team to ensure that data are trafficked and surfaced as expected to power dashboards and regular reporting and deliverables
Keep abreast of product updates (Tableau Cloud offerings, Tableau Pulse, etc.), best practices, and proactively follow up with required changes in our implementation and appropriate communications
Qualification
Required
5+ years of experience in Digital Analytics implementation
A./B.S. degree in a quantitative or technical field, including but not limited to: economics, mathematics, business, finance, social sciences, computer science, or information architecture
M.A./M.S. degree preferred
Advanced Microsoft Excel and Microsoft Office skills
Strong verbal and written communication skills
Considerable experience presenting directly to clients
Expertise in design thinking and creating custom data visualizations, data experiences, and dashboards using modern tools like Tableau or PowerBI
Expertise in data analysis and storytelling
Ability to lead the design process from ideation to polished design, using sketches, wireframes, UX scenarios and mockups to present ideas
Experience designing and presenting reporting deliverables to cross-functional audiences
Expertise in SQL or similar interpretive syntax (e.g., Tableau's VizQL or Power BI's DAX)
Strong data literacy and ability to provide scalable solutions for handling large data volumes, complex and Interactive reporting
Strong critical thinking skills: you're willing to ask questions and go the extra mile to understand processes and the why behind the work and not just the how
Expertise in digital media measurement
Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
Benefits
Global maternity and parental leave
Competitive benefits packages
Vacation, compassionate leave, wellness days, and flex days
Six free therapy sessions through Therify
Access to online services for families and new parents
Hybrid work options
Summer Fridays (off at 3:00 PM local time every Friday)
Diversity and Inclusion Board with 12 affinity groups
Funding towards internal learning and development
Enterprise-wide employee discounts
Company
Critical Mass
Critical Mass is a digital experience design agency with a relentless focus on the customer.
1001-5000 employees
H1B Sponsorship
Critical Mass has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (1)
2023 (2)
2022 (2)
2021 (1)
2020 (3)
Funding
Current Stage
Late StageLeadership Team
Chris Gokiert
Chief Executive Officer
John McLaughlin
Chief Operating Officer
Recent News
Company data provided by crunchbase