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Freeman Company · 1 day ago

Director Digital Experience & Web

Dallas, TX

Full-time

Hybrid

Director/Executive

15+ years exp

Freeman Company is a global leader in events, aiming to redefine live experiences through a data-driven approach. The Digital Marketing Director will be responsible for shaping and advancing the digital experience across all TFC brands, managing multiple websites, and ensuring a unified digital platform while overseeing strategic initiatives and operational execution.

Event ManagementEvents

Responsibilities

Lead the consolidation of all TFC brand websites under a single CMS (WordPress) and hosting platform (WP Engine) to ensure consistency, scalability, and ease of management

Serve as the strategic and operational owner of the Freeman, Sparks, 3D Exhibits, Studio Blue, and The Freeman Company websites — accountable for their strategy, performance, and continuous evolution

Lead the planning, development, and launch of new websites as the company grows, and proactively manage full-scale site refreshes, redesigns, and standup new landing pages to maintain a modern and competitive presence

Develop and implement a cross-site linking, SEO strategy & AI strategy that increases discoverability, and drives stronger traffic and conversion outcomes in both search and AI platforms. As relevant develop cross brand linking strategies, optimizing for the biggest impact for the enterprise

Establish and enforce governance, guidelines, and best practices to ensure quality, accessibility, and brand consistency across all TFC web properties

Partner closely with business and marketing stakeholders to ensure digital experiences align with business priorities, audience needs, and customer journeys

Support additional TFC brands by sharing best practices, tools, templates, and strategies to improve performance and brand alignment

Drive keyword strategy coordination across brands to prevent overlap and ensure maximum collective visibility

Identify cross-linking and shared content opportunities that improve discoverability and user pathways across the enterprise

Establish and lead a network of web leads across TFC brands to promote collaboration, consistency, and continuous optimization

Act as the GA4 expert and owner for all TFC brand websites — overseeing setup, dashboard development, and advanced reporting on engagement, conversion, and ROI

Optimize websites and guide the content team on best practices for both traditional search (SEO) and emerging AI search (AEO/GEO), ensuring strong discoverability in a zero-click environment. Leverage AI-driven analytics and insights to continuously refine site structure, content, and performance across both search and generative platforms

Leverage data to identify trends, inform content and design strategies, and guide optimization initiatives

Monitor and analyze user acquisition patterns across each engine, AI Platforms and referral sources to optimize discoverability and provide actionable strategic insights on market trends and user behavior

Lead UX/UI enhancements, journey mapping, and A/B testing to improve the user experience and conversion performance

Proactively provide insights and recommendations to improve content, structure, and performance across all sites

Understand and evaluate new site functionality and content delivery tools (video, streaming, podcasts, AI bots, etc) to recommend/introduce relevant new features that improve user experience, lead velocity and conversion

Champion innovation by introducing personalization, AI-driven experiences, chat, automation, and smart content delivery that elevate the user journey

Stay on top of digital, SEO, and AI trends to ensure TFC maintains a modern, competitive digital presence

Evaluate and implement emerging technologies that drive measurable improvements in efficiency, engagement, and performance

Qualification

Digital StrategyWordPressGA4SEOUX/UIAI TechnologiesData AnalysisSalesforceMarketing CloudAdobe MarketoAgile CertificationDigital Optimization CertificationAI-related CertificationCommunicationCollaboration

Required

Bachelor's degree from an accredited 4 year college or university with a concentration in Marketing, Business, Information Technology, or related field

15+ years of digital and web experience including strategy, development, management data analysis and innovation, ideally within a multi-brand enterprise

Proven success owning and managing multiple enterprise-level websites with strong performance results

Deep expertise in WordPress, WP Engine, GA4, SEO, UX/UI, responsive design, site and mobile optimization

Strong understanding & hands on experience with AI, personalization, automation, and modern digital technologies

Highly analytical, with the ability to interpret data and translate insights into impactful strategy

Exceptional communicator and collaborator; comfortable leading executive-level discussions

Track record of managing both strategic initiatives and hands-on execution

Expertise with Salesforce, Marketing Cloud, and Adobe Marketo