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Rochester Institute of Technology · 2 months ago

Associate Athletics Director, Marketing & External Operations

Henrietta Campus — 100%

Full-time

Onsite

Mid, Senior Level

$46K/yr - $76K/yr

5+ years exp

Rochester Institute of Technology is committed to providing an outstanding student-centered athletic experience. The Associate Athletics Director for Marketing & External Operations will be responsible for promoting the RIT Center for Intercollegiate Athletics, enhancing its image, and driving revenue generation through various marketing and promotional strategies.

Continuing EducationEdTechHigher EducationMusic EducationSTEM Education

Responsibilities

Manage the Center for Intercollegiate Athletics Corporate Partnership Program in conjunction with the Executive Director of Athletics

Serve as the primary coordinator for all Athletic special Events (Sports Hall of Fame, Tiger Open Golf Tournament, Athletics Award Banquet, Midnight Madness and Welcome Back Meeting).Serve as primary coordinator for mascot reservations (RITchie)

Responsible for the development, implementation, and execution of a comprehensive strategic marketing campaigns and promotions plan for all home athletic events for all sports programs to help increase revenue, ticket sales, and attendance. Coordinates marketing shoots (photo and video) and develops concepts for promotional materials, including but not limited to commercials, posters, schedule cards, flyers, and digital content. Execute and manage all community marketing plans, creative collateral, including by not limited to in-game and in-market activations, special events and other miscellaneous items

Work with internal and external partners to execute digital and traditional advertising campaigns that increase event attendance and overall engagement of all athletic programs. Serve as the liaison to the RIT Sports Network to execute digital content for all web streams & events

Create a comprehensive campus outreach plan (focused on students) that utilizes best marketing practices to increase visibility, awareness, and attendance across all RIT athletic events. Manage yearly budget and programming center around Tiger Den events, in conjunction with campus life

Recruit, train, supervise and manage day-to-day responsibilities of student employees and interns. Assist in compiling season wrap-ups for various sports, to include attendance analysis, promotion details, ticket promos, and expense

Assist with the management of all Center for Intercollegiate Athletics events and serve as one of the game administrators for all home events

Serve as the sports administrator for 3-4 varsity sport programs, to include overseeing yearly annual performance evaluation, monthly meetings and ensuring management of sports program follows departmental, university and conference guidelines

Represent the athletic department with university arenas staff for hockey team’s needs. Work with UA administrative staff to make finals decisions in regards to marketing and promotions and special events

Participate on committees and professional development as appropriate

Other duties assigned by Executive Director of Intercollegiate Athletics

Qualification

Athletic marketing experienceEvent coordinationDigital advertising campaignsBudget managementStudent-athlete advocacyMicrosoft Office proficiencyInterpersonal communicationCultural competenceTeam leadershipConflict resolutionActive listening

Required

Bachelor's degree

A minimum of 5-7 years' experience in athletic marketing, development/fundraising or athletic administrator leadership

Ability to foster relations with internal staff and student-athletes

Impeccable integrity and demonstrated capacity to teach, coach, and communicate broadly with student athletes, colleagues and the public; cultivate and sustain collegial relationships; build unity around difficult issues; be an active listener, facilitator, convener, and mediator

Recognized as an effective advocate for the student-athlete experience and personally exhibit high ethical standards of conduct and confidentiality in managing confidential information

Have a personal style that is professional, personable, approachable, and politically astute

Effective interpersonal, written, and electronic communications skills, including the ability to convey complex information in accessible terms to diverse or multicultural audiences

Possess a deep understanding of a diverse student body and a demonstrated commitment to an inclusive environment that promotes and values diversity and cross-cultural experiences of its members

Ability to establish, build and maintain effective working relationships based on respect, empathy and honesty with diverse groups and individuals

Demonstrated commitment to student-athlete welfare and mental and physical well-being

Administratively self-sufficient and be proficient with Microsoft Word, Excel, and web applications

Willingness to engage in learning opportunities regarding Deaf Culture and conversational American Sign Language (ASL)