Fanatics · 1 day ago
Senior Manager, User Acquisition
New York, NY
Full-time
Onsite
Senior Level
$150K/yr - $188K/yr
5+ years expFanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. They are seeking a strategic and performance-driven Senior Manager of User Acquisition to lead and scale their growth engine across various platforms. The role involves managing significant budgets, driving acquisition strategies, and collaborating with cross-functional teams to enhance user engagement and revenue growth.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Lead the end-to-end user acquisition strategy across paid media, affiliates, programmatic, and other emerging channels
Own and manage a multi-million dollar acquisition budget with full accountability for efficiency and scale (CAC, ROI, LTV)
Drive a culture of experimentation across acquisition channels, funnel optimization, creative strategy, and audience segmentation
Partner closely with Data and Analytics to develop reporting infrastructure, surface insights, and continuously refine performance KPIs
Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams to align on growth priorities and launches
Recruit, manage, and mentor a high-performing team of growth marketers and channel specialists
Present acquisition performance, forecasts, and strategic insights to executive leadership and stakeholders
Stay on the pulse of marketing trends, emerging platforms, attribution changes, and AI/ML-driven growth solutions
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
5+ years of experience in user acquisition, performance marketing, or growth marketing, preferably in consumer tech, mobile, or eCommerce
Proven success managing and scaling multi-channel campaigns with measurable impact on revenue
Expertise in paid media platforms (Google Ads, Meta, TikTok, DSPs, mobile ad networks) and growth stack tools
Deep proficiency in analytics tools and techniques: SQL, BI dashboards, cohort analysis, attribution modeling
Demonstrated leadership experience with the ability to recruit, develop, and retain top talent
Strong communication skills with an ability to influence and align cross-functional stakeholders
Preferred
Experience in fan engagement, collectibles, live commerce, or sports tech is a strong plus
Familiarity with AI/ML-based targeting, predictive modeling, and advanced experimentation frameworks is a differentiator
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Rochester Business Journal
2025-12-24
2025-12-24
Company data provided by crunchbase