Fanatics · 3 months ago
eCommerce Coordinator FTC, China - Fanatics Collectibles
95 Morton St, New York, NY, 10014, US
Full-time, Contract
Onsite
Mid Level
4+ years expFanatics Collectibles is seeking a highly motivated and result-oriented eCommerce Manager to support the growth and execution of our digital retail presence in China. This role will be instrumental in supporting daily operations, content management, and promotional execution while ensuring optimal performance across all touchpoints.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Manage day-to-day operations of the TMall flagship store, ensuring all product listings, assets, and content are accurate and up-to-date
Assist with onboarding and execution for additional platforms including JD, Douyin, WeChat, and others
Lead and work closely with external platform account managers and internal cross-functional teams to align on promotional schedules, merchandising priorities, and campaign initiatives
Ecommerce Performance marketing tracking to optimize ROI
Coordinate and review product information, translations, and content localization
Ensure consistent and engaging visual merchandising that aligns with global brand guidelines and local preferences
Monitor and update banners, product imagery, and landing pages in alignment with marketing campaigns and product drops
Track and report on weekly sales, traffic, conversion, and promotional effectiveness using platform dashboards and internal tools
Flag potential issues or opportunities based on data insights
Collaborate with Marketing and Supply Chain teams to support demand planning and inventory forecasting
Support the execution of platform-specific marketing initiatives including Mega Sales (e.g., 6.18, 11.11), influencer campaigns, and exclusive product launches
Manage the Tmall platform big IP activation, ie, Tmall Super Brand Day
Coordinate campaign timelines, asset delivery, and post-campaign analysis
Partner with Customer Service and platform teams to ensure timely resolution of customer inquiries and complaints
Monitor customer reviews and feedback for insights into product and service improvements
Qualification
Required
Bachelor's degree in Business, Marketing, eCommerce, or related field
4-5 years of experience in an eCommerce role, preferably within the Chinese digital ecosystem
Familiarity with platforms such as TMall, JD, Douyin, and WeChat
Strong organizational skills with attention to detail and accuracy
Analytical mindset and proficiency in Excel and data tools
Fluent in Mandarin Chinese (written and spoken); proficient in English is required for global coordination
Young talent, Strong ownership, active-problem solver, passion for building new business instead of mature process follower
Preferred
Basic knowledge of Photoshop or content management platforms is a plus
Passion for sports, pop culture, or collectibles is a strong plus
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
H1B Sponsorship
Fanatics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase