Fanatics · 2 months ago
Marketing Specialist, Paid Search
1 Franklin Parkway, San Mateo, CA, 94403, US
Full-time
Hybrid
Entry Level
$70K/yr - $85K/yr
1+ years expFanatics is a leader in licensed sports merchandise, committed to innovation and collaboration. They are seeking an experienced eMarketing Specialist to manage paid search campaigns, analyze performance, and contribute to digital marketing strategies.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results
Create new campaigns for upcoming live events & new partners to the Fanatics network. Ensure existing campaigns have support for product launches and drops to maximize revenue
Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio
Collaborate with Google, Bing, and technology partners on new features and advancements within the space
Contribute to spending decisions and budget recommendations, ensure that campaigns are set up to align with ever-changing business objectives
Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to effectively communicate strategies and results to stakeholders
Qualification
Required
1-2 years of experience working on paid search, shopping campaigns, or similar keyword/product-based advertising methodologies
Experience with campaign management & optimization
Experience managing automated bid strategies & other automated practices within the digital marketing space
Up to date on latest PPC industry trends & developments
Strong business reporting skills for data-driven decision-making
High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint)
Strong quantitative skills and experience utilizing scientific analytic methods
Exceedingly detail-oriented and responsible
Able to manage multiple tasks concurrently and work under pressure
Must be willing to dedicate time outside of normal business hours to launch advertising for major sporting events (i.e., College National Championships, Super Bowl, Stanley Cup, etc.)
Comprehensive knowledge of Paid Search (PPC) or Google Shopping
Preferred
SQL familiarity is highly preferred
Bachelor's degree preferred
1-2 years of experience of Google/Bing campaigns management and optimization
Benefits
Wellness programs with fitness and weight management partners
Paid maternity paternity leave
Infertility treatment
Flexible time off
Competitive 401k plan
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase