Fanatics · 12 hours ago
Lead Product Marketing Manager-Fanatics Live
Los Angeles, CA
Full-time
Onsite
Senior Level, Lead/Staff
$110K/yr - $138K/yr
5+ years expFanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. The Product Marketing Lead will own the go-to-market strategy, messaging, and positioning for Fanatics Collect’s seller products, ensuring effective communication of the value of seller tools and driving product adoption.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Own Messaging & Positioning: Define clear, differentiated, and compelling narratives for seller products that resonate with both casual and power sellers
Lead Go-To-Market (GTM): Build and execute GTM strategies for new seller features and launches, partnering with Product, Growth, Design, and Sales to ensure alignment
Product Packaging & Value Communication: Design how products and features are bundled, priced, and communicated to maximize adoption and seller success
Market Intelligence & Insights: Develop a deep understanding of the competitive landscape, customer needs, and market trends to influence product strategy and positioning
Cross-Functional Leadership: Act as the connective tissue between Product, Marketing, and Commercial teams to ensure cohesive storytelling and impactful product rollouts
Partner with User Research: Collaborate with research teams to gather insights from sellers that inform messaging, positioning, and roadmap priorities
Beta Programs & Testing: Run product beta programs and testing with sellers, translating learnings into actionable recommendations for product and GTM strategy
Sales Enablement: Create sales and partner enablement materials, product one-pagers, and narratives that empower internal teams and champion our sellers
Measure & Optimize: Track GTM performance, adoption, and engagement metrics. Continuously refine messaging and strategy based on insights
Qualification
Required
5-7 years of product marketing experience in tech, marketplaces, or consumer products
Strong track record of launching and scaling products, ideally in B2C or B2B2C environments
Exceptional communicator, able to translate complex product functionality into compelling, customer-first storytelling
Demonstrated ability to build positioning frameworks, packaging strategies, and GTM playbooks
Strong cross-functional collaborator with proven experience influencing Product, Engineering, Design, and GTM teams
Analytical and data-driven, with the ability to connect insights to strategy and execution
Preferred
Passion for the collectibles space, marketplaces, or seller empowerment is a plus
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase