Otsuka Pharmaceutical Companies (U.S.) · 2 months ago
Director, HCP Marketing Lead
United States
Full-time
Remote
Director/Executive
$183K/yr - $274K/yr
10+ years expOtsuka America Pharmaceutical is a leader in the pharmaceutical industry, seeking a Director, HCP Marketing Lead to guide the healthcare provider engagement strategy for a novel ADHD product. This role involves developing and implementing marketing strategies that drive awareness and adoption among healthcare providers while collaborating with various teams to ensure alignment with brand objectives.
Health CareMedical
Responsibilities
Develop and execute a comprehensive HCP engagement strategy, ensuring alignment with brand objectives and competitive positioning
Lead the HCP omnichannel strategy, integrating digital, non-personal promotion (NPP), and personal engagement to maximize reach and impact
Develop promotional tools, messaging, and training resources to empower the field sales team and optimize HCP engagement
Partner with medical and sales teams to identify and engage key opinion leaders (KOLs), oversee speaker programs, and manage congress presence. Develop and execute a comprehensive commercial KOL engagement plan
Utilize market research, HCP insights, and competitive analysis to refine strategies and ensure agility in response to market dynamics
Ensure brand messaging is differentiated, evidence-based, and compelling for target HCP audiences
Create market access pull through strategies, including but not limited to reimbursement support, patient access programs, and/or formulary positioning, into brand promotional efforts
Collaborate closely with medical, regulatory, and commercial operations teams to ensure compliance and seamless execution of promotional initiatives
Establish and track key performance indicators (KPIs) to assess HCP marketing effectiveness and optimize promotional investments
Oversee marketing budgets, ensuring efficient allocation of resources and maximizing return on investment
Qualification
Required
Bachelor's degree in Business, Marketing, or a related field
10+ years of pharmaceutical marketing experience, with a focus on HCP engagement, omnichannel marketing, or field sales enablement
Proven ability to develop and execute HCP engagement strategies, including non-personal promotion (NPP), field support, and speaker programs
Omnichannel marketing expertise, including digital and traditional HCP engagement tactics
Strong analytical skills, with the ability to leverage data and insights to refine marketing execution
Demonstrated ability to plan and manage large investments and marketing budgets to optimize overall ROI
Excellent collaboration and communication skills, with experience working in cross-functional teams
Experience managing vendors and agency partners, ensuring effective execution of marketing initiatives
Ability to work in a matrixed environment, balancing multiple priorities and aligning stakeholders
Preferred
MBA preferred
Experience in CNS, psychiatry, neurology, or related therapeutic areas preferred
Launch experience preferred
Benefits
Comprehensive medical, dental, vision, prescription drug coverage
Company provided basic life
Accidental death & dismemberment
Short-term and long-term disability insurance
Tuition reimbursement
Student loan assistance
A generous 401(k) match
Flexible time off
Paid holidays
Paid leave programs
Other company provided benefits
Company
Otsuka Pharmaceutical Companies (U.S.)
There are two Otsuka pharmaceutical industry companies in the U.S.: Otsuka America Pharmaceutical, Inc.
1001-5000 employees
H1B Sponsorship
Otsuka Pharmaceutical Companies (U.S.) has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (6)
2023 (11)
2022 (5)
2021 (9)
2020 (13)
Funding
Current Stage
Late StageLeadership Team
Tarek Rabah
President & CEO
Reza Moghadam
Co-founder and lead for PsychU (www.PsychU.org)
Recent News
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