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Hogarth · 2 months ago

Print Studio Tools Manager

Sunnyvale, California USA

Full-time

Hybrid

Senior Level

$93K/yr - $124K/yr

7+ years exp

Hogarth is the Global Content Production Company, part of WPP, partnering with top brands to deliver engaging content across channels. The Print Studio Tools Manager will oversee automation projects, focusing on building and executing data-driven print and cross-media marketing campaigns using XMPie tools.

AdvertisingMarketingTV Production

Responsibilities

Build Personalized Campaigns in XMPie:

Use uCreate Print, uDirect, and uProduce to develop and execute variable data print (VDP) and digital campaigns based on client specifications

Template Development with Adobe InDesign & uCreate:

Design and modify InDesign templates with dynamic content using uCreate Print, ensuring accurate personalization across various output formats

Cross-Media Setup & Execution:

Configure multi-touch, multi-channel campaigns(print) using uProduce and uPlan, ensuring all elements are dynamically linked and data driven

Testing, QA, and Troubleshooting:

Test output files (PDFs, landing pages), identify personalization issues, debug logic or data mismatches, and provide solutions for campaign accuracy and scalability

Team Collaboration & Documentation:

Work with designers, data analysts, and project managers to ensure project goals are met on time, and maintain clear documentation of templates, logic, and campaign workflows

Qualification

XMPieAdobe InDesignProject ManagementVariable Data WorkflowsWorkflow Automation ToolsCommunication SkillsInterpersonal SkillsProblem-SolvingTeam Collaboration