Fanatics · 2 months ago
Sales Director SEA, ANZ, KR - Fanatics Collectibles
95 Morton St, New York, NY, 10014, US
Full-time
Onsite
Director/Executive
10+ years expFanatics is a leading company in the collectibles space, seeking an experienced Sales Director to drive revenue growth in the Southeast Asia and Australia & New Zealand regions. The role focuses on developing sales strategies, managing multi-channel performance, and building strong regional partnerships to enhance market presence.
eSportsManufacturingRetailSporting GoodsSports
Responsibilities
Develop and execute comprehensive sales strategies for SEA and ANZ, aligned with company objectives and revenue targets
Identify and activate growth opportunities across hobby, eCommerce, and mass retail channels in each market
Tailor go-to-market strategies to fit the unique consumer behaviors and preferences across SEA and ANZ sub-regions
Establish and nurture long-term relationships with key ecosystem partners including retailers, distributors, breakers, and eCommerce platforms
Build close collaboration with cross-functional global stakeholders to drive regional alignment and success
Expand into underdeveloped territories and enhance partner engagement across the entire region
Oversee sales order placement and manage product allocations to ensure optimal distribution and availability
Collaborate with supply chain and operations teams to fine-tune allocation strategies for SEA and ANZ
Create and maintain structured reporting frameworks to monitor sales performance, allocations, and channel health
Analyze market and sales data to identify trends and inform strategic pivots
Lead and grow channel performance across hobby, retail, and digital sales avenues
Align channel-level plans with broader commercial goals
Partner with local stakeholders to activate promotions, merchandising, and fan engagement programs
Deliver best-in-class customer service to retail, distribution, and eCommerce partners
Resolve issues proactively to strengthen market presence and ensure partner satisfaction
Build and lead a high-performing regional sales team focused on SEA and ANZ
Drive cross-functional teamwork across marketing, product, and logistics teams both locally and internationally to ensure end-to-end execution excellence
Qualification
Required
Bachelor's degree in Business Administration, Sales, Marketing, or a related field; Master's degree is a plus
Minimum of 10 years of sales leadership experience, with a strong track record in SEA and/or ANZ markets
Demonstrated success managing sales across both hobby and retail channels
Familiarity with regional eCommerce and retail ecosystems (e.g., Lazada, Shopee, Catch, Kogan, etc.)
Fluency in English required; additional SEA regional language proficiency is a plus
Strong relationship-building, negotiation, and strategic planning skills
Experience in managing allocations and sales operations effectively
Skilled in data-driven decision-making and business performance analysis
Proven ability to lead teams and drive results in multicultural environments
Preferred
Industry experience in trading cards, sports collectibles, toys, or related consumer categories preferred
Company
Fanatics
Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$4.9BKey Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M
Leadership Team
J
Joseph Bozich
Advisor to Chief Executive Officer
Michael Mahan
CEO
Recent News
Sports Business Journal
2026-01-23
Sports Business Journal
2026-01-23
Company data provided by crunchbase