Stripe · 2 days ago
Content Activation Lead
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$168K/yr - $252K/yr
10+ years expStripe is a financial infrastructure platform for businesses, aiming to increase the GDP of the internet. They are seeking a Content Activation Lead to develop and execute strategies for distributing content effectively to reach target audiences and enhance performance measurement.
FinanceFinTechMobile PaymentsSaaS
Responsibilities
Partner with our global campaign leads to map each content piece to the right audiences, regions, and lifecycle stages, and ensure we have channel-appropriate distribution plans for each piece
Stay abreast of modern storytelling techniques and forms; propose new and compelling ways to take messages to market
Work with Campaigns team to orchestrate content distribution across owned/earned/paid: email, web, in-product, social (LinkedIn, X, YouTube), and beyond
Own content merchandising: atomize longform and data-driven pieces into derivatives (email, social, short video, infographics). Run A/B and multivariate tests, messaging and creative testing, and user research to determine what performs for each campaign audience (persona, segment, etc)
Establish activation playbooks and modular content kits per campaign (channel specs, templates, snippet libraries, creative guidance) and enable cross-functional partner teams to use them (PMM, Campaigns, regional marketing, Sales, etc)
Leverage AI thoughtfully to scale repackaging, summaries, thumbnails, and QA—while maintaining human editorial standards
Partner with Marketing Ops, Marketing Analytics, and Data Science to shape, refine, and extend our measurement of content performance, build dashboards, run lift/incrementality analyses, and codify repeatable playbooks from wins
Report performance and insights via monthly/quarterly readouts; drive continuous feedback loops with Campaigns, PMM, and regional teams
Qualification
Required
An impact-oriented marketer. You're audience- and channel-first, able to translate longform written pieces into high-performing, channel-native content. You have strong editing and creative briefing skills
Demand-oriented. You deeply understand the 'machine' of generating demand across teams, tactics, and geographies; you have a point of view on how content should fit into and drive outcomes from said machine
Structured and strategic. You build clear frameworks, playbooks, and calendars that scale across regions, segments, and channels
Data fluent. You design experiments and interpret results (funnel metrics, cohort and content performance). Comfortable with GA4/Looker/Amplitude, marketing automation (e.g., Marketo/Braze), and A/B tools; basic SQL a plus
Organized. You can run an editorial calendar, manage cross-functional reviews, and ship on time. Proficient with project tools (Asana/Airtable) and CMS workflows; solid vendor management
Strong editor and writer. You move fluidly from strategy to hands-on execution—briefing, writing, editing, storyboarding, and shipping derivatives with a high quality bar
A team player. You partner deeply with Editorial, Campaigns, PMM, Design, Marketing Ops, Analytics/DS, PR/Comms, Regional Marketing, and Sales; strong stakeholder management and communication
Experience. 10+ years in content marketing/activation/growth/editorial at a B2B tech or fintech company (or equivalent); working knowledge of SEO, social, email, paid amplification, localization, and accessibility best practices. Global experience a plus
Benefits
Equity
Company bonus or sales commissions/bonuses
401(k) plan
Medical, dental, and vision benefits
Wellness stipends
Company
Stripe
Stripe is an API technology company that provides online payment processing and commerce solutions for Internet businesses.
5001-10000 employees
H1B Sponsorship
Stripe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (272)
2024 (283)
2023 (141)
2022 (379)
2021 (276)
2020 (111)
Funding
Current Stage
Late StageTotal Funding
$9.44BKey Investors
Tiger Global ManagementThrive CapitalFounders Fund
2025-02-27Secondary Market
2024-04-12Secondary Market· $694.16M
2024-03-01Series Unknown
Leadership Team
Steffan Tomlinson
CFO
Aitor Guevara
Head Of Engineering
Recent News
2026-01-07
2026-01-07
Fintech Schweiz Digital Finance News - FintechNewsCH
2026-01-07
Company data provided by crunchbase