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Product Marketing Alliance · 2 months ago

Business Development Representative - Event Sponsorship

Hybrid or Fully Remote

Full-time

Hybrid

New Grad, Entry Level

£26K/yr - £28K/yr

The Alliance is a leader in digital communities, connecting industry leaders through networking opportunities. They are seeking a Business Development Representative to support their sponsorship sales team by generating and nurturing leads, conducting outreach, and engaging decision-makers to set meetings for the sales team.

AdvertisingDigital MarketingMarket ResearchMarketingProduct ManagementProduct Research

Responsibilities

Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools

Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team

Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps

CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up

Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists

Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion

Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities

Qualification

Lead GenerationOutbound ProspectingCRM ManagementB2B Sales ExperienceCommunication SkillsMarket AwarenessTime ManagementCollaborationSelf-Motivated

Required

Some previous experience in sales, lead generation, or outbound prospecting (experience in B2B, events, or digital media a plus)

Excellent written and verbal communication skills with confidence in engaging senior stakeholders

Self-motivated, resilient, and driven to exceed targets in a fast-paced environment

Comfortable using CRM systems (e.g. HubSpot, Salesforce) and outreach tools such as Smartlead, LinkedIn Sales Navigator, or Aircall

Being able to time-manage, prioritise effectively and handle multiple tasks at once, whether that's researching, outreach, or managing replies

A collaborative attitude — success at The Alliance is a team sport

Benefits

Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday

Private Medical & Dental

Life Insurance: (4 x salary)

Early bird or night owl? Our flexible hours policy allows you to structure your work for when you're most productive

Extensive tech gear kit

On-demand therapy, coaching & mental fitness via Oliva https://www.oliva.health/

Heavily subsidised gym membership via Gympass https://gympass.com/en-uk/companies

Cycle to work & Workplace Nursery schemes

Flexible benefits via the thanksBen https://www.thanksben.com/products/core-benefits platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 - scaling year on year up to £1,980+)

Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)

Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities