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The University of Texas at Austin · 2 months ago

Communications Coordinator, Department of Aerospace Engineering and Engineering Mechanics

UT MAIN CAMPUS

Full-time

Onsite

Senior Level

$70K/yr - $70K/yr

7+ years exp

The University of Texas at Austin is a leading educational institution, and they are seeking a Communications Coordinator for the Department of Aerospace Engineering and Engineering Mechanics. The role involves developing strategic communications plans, creating content, managing social media, and overseeing various communications projects to enhance the department's visibility and reputation.

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Responsibilities

Develop and coordinate a strategic communications plan – Anticipate and plan for strategic communications needs for the department – in concert with department leadership, including (but not limited to): the promotion of large-scale initiatives, events, awards, or special projects, and the regular assessment of communication tools or channels to keep PR efforts aligned with current relevant trends. Collaborate with leadership, faculty and staff to develop and maintain an overarching strategic communications plan and implement lower-level communications plans for specific activities as needed. Identify new opportunities to increase awareness of ASE. Establish relationships and liaise with other university units, departments and colleges for the purposes of coordinating communications and PR efforts and reporting information for broader audiences when appropriate. Represent ASE on college communications team

Content creation– Create high-quality graphic design and written materials and digital content to enhance the department’s reputation and national standing, with a focus on priority areas including (but not limited to) ground-breaking research; graduate student and faculty recruiting; the student experience; alumni and corporate relations; and fundraising. Create and oversee production of key communication pieces such as magazine, newsletters, press releases, news and feature articles, short videos, marketing email campaigns, messaging for ASE leadership, etc

Social media and website management –Oversee maintenance of the department’s social media channels, digital screens and website, promote department achievements and activities, actively seek out and identify new opportunities and ways to enhance the department’s visibility and ensure content is delivered in accordance with university branding guidelines. In managing social media, monitor comments and conversations, actively engage with audiences, track trends, and seek opportunities to improve and expand the department’s presence. Utilize analytics reports to provide strategic direction and elevate communications efforts. Supervise social media student associate

Project management – Coordinate and oversee communications projects, such as any re-branding initiatives, build-out of new communications tools, developing new marketing materials, the selection, design and branding of promotional items, vendor coordination, etc

Brand Management and Media relations – Act as the department’s media contact and assist media relations efforts driven by the College and University communications teams. Help produce press releases and pitch strategies to place stories within university channels and in targeted media outlets to increase coverage. Field questions from reporters and set up media interviews for faculty and researchers as needed. Develop strategies to strengthen ASE brand and identity and serve as band manager regarding University rules and regulations for trademark policies

Event support – As a member of the department’s external relations team, promote, execute and enhance events, outreach and development efforts. Act as the designated photographer for events and PR efforts as required, provide day-of event support including assisting the event coordinator with set-up and break-down tasks and work with and direct volunteers as needed. Coordinate with department leadership and the alumni and industry engagement coordinator regarding alumni relations projects

Other related functions as assigned

Qualification

Digital communication strategiesMedia relationsProject managementGraphic design toolsContent management systemsPhotography skillsTeam collaborationAttention to detailWritten communication

Required

Bachelor's degree in journalism, communications or a related field, or equivalent experience and at least seven years of experience

Proven experience with digital communication strategies and social media (preferably LinkedIn and Instagram)

Demonstrated experience writing press releases and or news and feature articles

Ability to make complex subject matter accessible and compelling to a range of audiences with varying levels of technical knowledge about the topics presented

Strong project management skills

Experience with publishing content to web-based content management systems

Ability to work independently with limited supervision

Demonstrated ability to work as a member of a team in a dynamic environment

Demonstrated professionalism

Strong attention to detail

Equivalent combination of relevant education and experience may be substituted as appropriate