Risepoint · 1 day ago
Senior Director, Digital Optimization
United States
Full-time
Remote
Director/Executive
12+ years expRisepoint is a company dedicated to expanding access to high-quality, affordable education, primarily for regional universities. The Sr. Director of Digital Optimization will lead the strategy and execution for conversion rate optimization, experimentation, and personalization to enhance digital journeys and drive measurable growth in lead generation and enrollment revenue.
EducationHigher EducationUniversities
Responsibilities
CRO Strategy & Leadership – Define and oversee CRO and personalization strategies across Risepoint’s web and landing page portfolio, aligning with business goals for lead growth, conversion, and enrollments. Influence journey optimization, scalable digital transformation initiatives, AI integration, reusable components, personalization engines, design systems, and migration support. Manage overall experimentation and personalization ideation and execution across entire university portfolio
Experimentation Scalability & Frameworks – Build and scale a testing program (A/B, MVT, personalization, journey tests) with strong hypothesis development, ideation pipelines, and prioritization frameworks. Drive adoption of scalable testing practices across the partner ecosystem that delivers measurable lead and app growth and testing velocity. Build a backlog and lead backlog grooming, focusing on highly impactful tests across portfolio of universities
Personalization at Scale – Lead development of audience segmentation, targeting, and personalization strategies in a phased approach across partner sites using machine learning and enterprise-grade tools. Partner with Analytics, Tech, and Marketing to create audience models and implement enterprise-wide personalization strategies to drive scalable, student-centered experiences. Proactively map ideal state student experiences and next best action leveraging 1st and 3rd party data. Identify opportunities to collect first party data while driving leads
Analytics & Insights – Drive advanced use of web and journey analytics, swimlane analysis, and attribution models to identify opportunities, measure impact, and guide optimization strategies. Partner with Analytics to embed CRO and personalization insights into dashboards and reporting frameworks. Lead user research studies, and turn audience and market research findings into actionable insights and strategies
Cross-Functional Partnership – Collaborate with SEO, AEO, UX, and Content leaders to align optimization strategies with search, content, and design best practices. Create ongoing cross-functional communications and alignment of testing and personalization
Team Leadership – Build and mentor a team of CRO managers and specialists, fostering a culture of experimentation, learning, and measurable performance, and consistent best practices
Qualification
Required
Bachelor's degree
MBA or related Master's degree
12+ years of digital optimization, CRO, personalization, or digital product management experience
Experience in multi-site, multi-brand ecosystems and with large-scale personalization programs
Proven experience creating and implementing enterprise-wide personalization strategies that deliver measurable business impact
Hands-on expertise with best-in-class experimentation and personalization platforms, analytics tools, and machine learning applications
Proven experience leading CRO and personalization during digital transformation or platform migrations
Experience in higher education, OPM, or similarly complex multi-brand companies
CRO frameworks, A/B testing, MVT, personalization strategies, and ideation/prioritization methods
Web and journey analytics, swimlane analysis, and advanced attribution models
Proven track record in increasing testing velocity and driving measurable impact on conversion and revenue
Experience with audience modeling, enterprise personalization strategies, and machine learning personalization approaches
Ability to partner with Tech, UX, Analytics, and Marketing to influence design systems, scalable testing frameworks, AI integration, and migration support
Leadership and cross-functional collaboration in large organizations, including change management and building testing cultures
Preferred
CRO, experimentation, or analytics certifications (e.g., Optimizely, Intellimize, Adobe Target, GA4)
Benefits
18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off
Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity
Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs
Company
Risepoint
Risepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services.
1001-5000 employees
H1B Sponsorship
Risepoint has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
Funding
Current Stage
Late StageRecent News
2025-12-02
Company data provided by crunchbase