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Apex Service Partners · 1 day ago

Marketing Manager - A.B. May & KB Complete

Kansas City, MO

Full-time

Hybrid

Mid, Senior Level

Apex Service Partners is a people-focused HVAC, plumbing, and electrical services group. They are seeking a Marketing Manager to lead marketing efforts across multiple branches, focusing on increasing brand awareness and driving revenue through various marketing strategies.

ConsumerHeating Ventilation and Air Conditioning (HVAC)Home Services

Responsibilities

Develop and implement comprehensive marketing strategies, including traditional and digital channels, to achieve defined branch objectives

Plan and execute integrated marketing campaigns, incorporating traditional and digital elements. Lead agency partnerships and manage internal resources

Showcase expertise in digital marketing, including LSA, paid search, SEO, GBPs and aggregators to optimize online presence and reach target audiences

Effectively manage marketing budgets, ensuring optimal allocation of resources across various marketing channels for maximum MER and ROAS

Monitor and analyze marketing performance metrics, providing insights to evaluate campaign effectiveness and identify areas for improvement

Ensure consistent branding across all channels, maintaining a positive and impactful brand image

Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for assigned markets

Work closely with General Managers and Regional Managers to understand local market dynamics and tailor marketing initiatives to meet specific branch needs

Qualification

Marketing StrategyDigital Marketing ExpertiseBudget ManagementPerformance AnalyticsBrand ManagementMarket ResearchFull Funnel MarketingCommunicationInterpersonal Skills

Required

Bachelor's degree in Marketing, Business, or a related field

Proven experience as a Marketing Manager with expertise in full funnel marketing, including brand awareness, digital lead gen and community engagement

Working knowledge of digital channels, including LSA, PPC, SEO, GBP and website management

Experience planning and optimizing full funnel marketing budgets

Analytical mindset with the ability to interpret financial and marketing data and proactively use the data to achieve established MER and campaign ROAS

Excellent communication and interpersonal skills

Ability to effectively work across field personnel, internal marketing departments and external partners