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Washington University in St. Louis · 2 months ago

Director of Program Marketing (Hybrid) - Olin Business

St Louis, MO

Full-time

Hybrid

Director/Executive

$84K/yr - $148K/yr

7+ years exp

Washington University in St. Louis is seeking a Director of Program Marketing to develop and execute integrated marketing communications strategies for their degree programs. The role involves overseeing research on prospective students, managing marketing strategies, and collaborating with various teams to drive applications and enrollments.

E-LearningEBooksEducationHigher Education

Responsibilities

In partnership with the GPO, oversee research and customer insights on prospective students, ensuring alignment and understanding of the target audiences across the organization

Develop marketing strategies for WashU Olin’s degree programs that deliver on goals for applications and enrollments. This includes leading annual strategy plan development and ongoing data-based refinement to maximize impact

Establish metrics framework, including dashboards for ongoing tracking and reporting, that directly align with WashU Olin’s strategic priorities

Managing the Program Marketing budget to optimize return on investment across various marketing channels

Direct marketing tactics and content strategy for prospective students across earned, owned, paid and social channels including business school media, website, email, paid search, display advertising, retargeting and social media

Collaborate closely with the GPO and Recruitment teams to develop a highly integrated approach to marketing and recruitment of prospective Olin students, creating holistic plans and metrics and demonstrating a spirit of shared accountability

Partner closely with CRM team to activate total funnel approach to marketing strategy and deliver business goals

Manage and oversee all day-to-day integrated marketing communications activities for the Program Marketing team to drive measurable impact

Collaborate closely with the Reputation Management team to leverage thought leadership and enterprise strategies and assets to drive program marketing and recruitment goals

Manage relationships with relevant agencies, contractors and/or platforms directly (i.e. LinkedIn)

Recruit, select, develop, and coach, reward and retain, and optimize talent

Provide guidance and direction to staff with emphasis on establishing and maintaining a high-performing work environment and results-driven culture

Foster effective methods of communication, empowerment, and collaboration within and across teams

Drive development of the team to stay abreast of changing technologies and channels in the higher education and overall marketing communications industry

Qualification

Strategic ThinkingLeadershipProject AdministrationInterpersonal CommunicationCreative ApproachesCritical ThinkingRelationship BuildingWritten CommunicationEditing TextEvaluate Staff PerformanceInspirational LeadershipManagement of EmployeesMultimedia ProductionsSound JudgmentStaff HiringDecision MakingOral Communications

Required

Bachelor's degree or combination of education and/or experience may substitute for minimum education

Relevant Experience (7 Years)

Preferred

Master's degree

Higher Education (5 Years)

Confidentiality

Creative Approaches

Critical Thinking

Decision Making

Editing Text

Evaluate Staff Performance

Inspirational Leadership

Interpersonal Communication

Leadership

Management of Employees

Multimedia Productions

Oral Communications

Project Administration

Relationship Building

Sound Judgment

Staff Hiring

Strategic Thinking

Writing

Written Communication

Benefits

Up to 22 days of vacation, 10 recognized holidays, and sick time.

Competitive health insurance packages with priority appointments and lower copays/coinsurance.

Take advantage of our free Metro transit U-Pass for eligible employees.

WashU provides eligible employees with a defined contribution (403(b)) Retirement Savings Plan, which combines employee contributions and university contributions starting at 7%.

Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!

We offer 4 weeks of caregiver leave to bond with your new child.

Family care resources are also available for your continued childcare needs.

Need adult care? We’ve got you covered.

WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years with us.