Apply on Employer Site

Incorta · 1 day ago

Senior Product Marketing Manager, Data & AI Platform

United States

Full-time

Remote

Mid, Senior Level

$140K/yr - $175K/yr

4+ years exp

Incorta is seeking an experienced Product Marketing Manager to drive marketing strategy and content creation for their data and AI platform solutions. This role requires a unique blend of product marketing expertise and technical data management knowledge to support the sales organization throughout the customer journey.

AnalyticsBusiness IntelligenceCloud Data ServicesData IntegrationData Visualization

Responsibilities

Develop and execute comprehensive go-to-market strategies for Incorta’s platform and the multiple solutions within the platform

Create sales plays and supporting materials that align with different customer segments and use cases

Build content that supports prospects through every stage of the sales funnel, from awareness to conversion

Collaborate with Sales to understand field needs and optimize messaging effectiveness

Experience producing high-quality technical content including whitepapers, case studies, solution briefs, and competitive battle cards

Experience in develop website content, landing pages, and digital assets that drive engagement and conversion

Create demo scripts, pitch decks, and technical documentation for sales teams for technical sales and value sales methodologies

Manage content calendar and ensure consistent messaging across all marketing channels

Translate complex technical data platform capabilities into compelling customer value propositions

Develop positioning and messaging for data management, analytics, agents, AI and integration solutions

Create technical content that resonates with both business and technical decision makers

Support product launches and feature announcements with appropriate marketing materials

Conduct market research and competitive analysis for Incorta’s main competitors for sales

Monitor industry trends, customer feedback, and competitive movements

Provide market insights to inform product roadmap and marketing strategy decisions

Qualification

Product marketing experienceTechnical data managementContent creation skillsEnterprise data managementSales enablement materialsMarketing automationAnalytical mindsetCommunication skillsProject management skills

Required

4-5 years of product marketing experience, preferably in B2B technology companies

Technical background

Experience as a Sales Engineer, Solutions Engineer, or similar technical customer-facing role preferred

Background in technical writing, content management, or content creation roles

Hands-on experience with enterprise data management platforms: Oracle Database and related technologies, SAP ERP or other SAP solutions, Snowflake data warehouse platform, Databricks analytics platform and other modern data stack technologies

Understanding of data architecture, ETL/ELT processes, and analytics workflows

Ability to discuss technical concepts with both technical and non-technical audiences

Proven track record of creating effective sales enablement materials and go-to-market strategies

Strong written and verbal communication skills with ability to create compelling technical content

Experience with marketing automation, CRM systems, and content management platforms

Analytical mindset with the ability to measure and optimize marketing program effectiveness

Project management skills and ability to work cross-functionally with sales, product, and marketing teams