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Nuuly · 1 day ago

Nuuly Senior Manager, Influencer & Community Marketing

Philadelphia, PA

Full-time

Onsite

Senior Level

7+ years exp

Nuuly is a company focused on innovative marketing strategies, and they are seeking a Senior Manager for Influencer & Community Marketing. This role will lead the strategic development and execution of influencer marketing programs, focusing on community engagement and brand loyalty through creator partnerships and campaigns.

Retail

Responsibilities

In partnership with team, lead the strategy and planning of Nuuly’s influencer marketing program across all creator tiers and marketing channels, driving full-funnel impact through brand building collaborations

Set the strategic roadmap for influencer activations and guide brief development to ensure alignment with brand priorities and key marketing moments

Oversee performance analysis of influencer partnerships, leveraging insights to optimize strategy, improve ROI, and inform future campaign planning

Responsible for ensuring all Influencer Marketing programs are legally compliant with FTC Regulations or any other applicable rules & regulations

Work with in-house Creative & Social Teams to ensure Influencer Marketing assets are effectively leveraged across 360 Marketing channels

Develop and nurture relationships with cross-functional teams to optimize campaigns, including Creative, Social, CRM, PR, Buying, Product & UX, Creative Operations and Merchandising

Scale Nuuly’s Community Advocacy Program by identifying opportunities for innovation, operational efficiency, and sustainable growth

Develop engagement strategies to activate and retain community advocates, leveraging affiliate programs and other performance-driven tactics

Collaborate with the Social team to develop content engagement tactics that align with Seasonal Product activations and can be leveraged across Organic Social channels

Champion diversity and inclusion within the Nuuly community by prioritizing representation in casting, content, and creator partnerships

Scale Nuuly’s Influencer & VIP Gifting program to create and deploy gifting campaigns

Qualification

Influencer MarketingCommunity ManagementProject ManagementAnalytical SkillsFTC Regulations KnowledgeCommunication SkillsRelationship ManagementTeam LeadershipCross-Functional CollaborationStrategic ThinkingCreativitySelf-Starter

Required

Minimum 7+ years of experience in Influencer Marketing, Creator Community Management, or related role

Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators and partners

Proven experience leading and developing a high-performing team, with a focus on strategic guidance and cross-functional collaboration

Strong organizational and project management skills, with experience building timelines, overseeing complex initiatives and budgets, and navigating a fast-paced environment

Strategic thinker with a strong point of view on emerging influencer trends and a passion for identifying innovative brand-building opportunities

Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment

Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights

Proactive self-starter and collaborative team leader who can drive initiatives forward while fostering strong cross-functional partnerships, and manage always on programs

Strong written and verbal communication skills. Must be able to present and inspire

Strong project management, process management and organization skills

Strong analytical skills, and experience manipulating data

Strong understanding of FTC regulations and all other legal guidelines in the Influencer space