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Campari Group · 1 day ago

Global Senior Brand Manager, American Whiskies

New York, United States

Full-time

Onsite

Senior Level, Lead/Staff

$118K/yr - $158K/yr

10+ years exp

Campari Group is a major player in the global branded spirits industry, and they are seeking a Global Senior Brand Manager for their Craft Whiskey portfolio. The role involves strategizing, activating, and expanding the Craft Whiskey portfolio globally while leading innovation workstreams and collaborating across markets.

Consumer GoodsFood and BeverageManufacturingSustainabilityWine And Spirits

Responsibilities

Leads the annual global strategic planning process in partnership with the Director, including:

Leading development of the brand-market level forecast, leveraging a range of internal and syndicated data sources

Contributes to the brand Long Term Forecast – considering 20 years of forecasted growth

Monitors the brand profitability and performance trends, analyzing variances versus plans

Develops and evolves category/brand strategic growth initiatives

Works directly with local markets to identify growth opportunities and localization efforts

Develops and delivers marketing toolkits/strategic decks that outline critical strategic execution/growth initiatives to guide local markets (touching on entire marketing mix)

Leads the NPD process for the entire American Whiskey portfolio, in collaboration with Director, SBM Wild Turkey, and the Innovation Project Managers

Defines innovation opportunities on a global level across American Whiskey brands

Ensures strategic alignment of NPD objectives and concepts with the brand architecture, innovation philosophy, strategies, and brand positioning

Provides briefs for packaging, liquid development and manages these processes with the internal Technical Centre and third party agencies

Validates liquid and packaging, if applicable, with market research

Works with local markets to assess opportunity and localization efforts

Leads internal innovation process with project manager – including development of business case (incl. both financial as well as strategic/market assumptions and goals/KPI)

Develops global launch plans and support tools, that cater to the marketing mix

In case of niche/turnkey projects whose Project Leadership might be assigned exceptionally to local Marketing, responsible to guarantee equity coherence liaising with the local Market

Leads the budget development of the Craft Whiskey portfolio, in partnership with Finance Director

Monthly assessment of market FRCST to consolidate against budget - tracks actual vs. budget and proactively act to off- set any variances in spending, in partnership with Finance Director

Management of the PO process for portfolio

Identifies opportunities for synergies, efficiencies and cost savings in A&P spending

Find new ways to grow key brand funnel metrics. Manages the ideation, creation and dissemination of critical brand creative campaigns, assets and toolkits:

Insight driven briefs to agency to deliver concept + assets

Ensures key market collaboration creatively and logistically throughout the process, considering in-market implementation and localization (proactively supports key markets in local adaptations of creative assets)

Delivers marketing toolkits to inspire stakeholders and drive consistent implementation

Qualification

Brand managementMarket researchStrategic thinkingNew product developmentBudget managementConsumer understandingInterpersonal skillsCross-functional teamworkWork under pressure

Required

>10 years cumulative of Business Management, ideally within the Beverage and/or premium FMCG industries, with demonstrated career progression and leadership

Strong preference for a candidate with experience in premium Whisk(e)y

Preference for a candidate with global experience

Experience in delivering NPD outputs through strong cross-functional teamwork with Supply, Finance and Lead markets

Undergraduate Degree with emphasis in Marketing