Hemmings · 3 days ago
Director, Retention Marketing
Charlotte, NC
Full-time
Hybrid
Director/Executive
6+ years expHemmings is the world’s largest marketplace for collector cars, parts, and automobilia, connecting millions of enthusiasts with the vehicles and products they love. The Director of Retention Marketing will own and scale customer lifecycle programs across various channels to drive engagement and increase customer lifetime value.
AutomotiveNews
Responsibilities
Develop and execute retention strategies to improve engagement, conversion, and repeat transactions across Hemmings’ digital marketplace
Lead all customer lifecycle channels—email, SMS, push notifications, and on-site chat—ensuring consistent, brand-aligned messaging
Build advanced segmentation, triggered flows, and personalized journeys to maximize relevance and impact
Serve as the internal Klaviyo expert, managing campaigns, flows, A/B testing, deliverability, and reporting
Partner with Product, Growth, and Marketplace teams to align retention campaigns with broader customer acquisition and revenue goals
Monitor performance metrics (open/click rates, conversions, churn, CLTV) and continuously refine strategies for improvement
Depending on level, manage retention specialists and/or agency partners, fostering a culture of testing, learning, and optimization
Ensure messaging programs meet legal requirements (CAN-SPAM, TCPA, GDPR/CCPA) and industry best practices
Qualification
Required
6-10+ years of experience in retention marketing, CRM, or lifecycle marketing within ecommerce or digital marketplaces
Deep expertise with Klaviyo—flows, campaign execution, and advanced segmentation required
Proven track record of increasing engagement, repeat purchase, and CLTV through lifecycle programs
Experience managing SMS and push notification programs, with knowledge of compliance standards
Strong analytical skills and comfort working with data to inform decisions
Excellent communication, project management, and cross-team collaboration skills
Entrepreneurial mindset with the ability to thrive in a fast-paced, growth-oriented environment
Benefits
Paid Parental Leave
401K Plan with Employer Match
Flexible Spending Accounts
Employee Assistance Program
Multiple Employee Dependent Scholarship Programs
Commuter Flexible Spending
Lifestyle Programs (Including incentives for healthy habits)
Medical Infertility Services
Corporate discount programs
Employee Recognition/Service Awards
And so much more!
Company
Hemmings
Auto Classifieds - View thousands of classic cars for sale on Hemmings Motor News.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase