LifeSpire of Virginia · 2 months ago
Vice President of Marketing Services
Glen Allen, VA, 23060, US
Full-time
Onsite
Director/Executive
$2,572K/yr - $2,572K/yrLifeSpire of Virginia is seeking a Vice President of Marketing Services to join our Home Office Team in Glen Allen, VA. This role will lead efforts to elevate our brand, drive digital innovation, and align marketing strategies that support our mission of inspiring lives and empowering individuals with choices in purposeful living.
Health CareHome Health CareNon ProfitNursing and Residential CareRehabilitationSocial Assistance
Responsibilities
Supports the Mission, Values and Vision of LifeSpire of Virginia
Serves as relationship manager with third party marketing and sales firms, including:
Preparing quarterly dashboard reports
Managing SEO initiatives
Developing digital strategies, PPC (pay per click), Google Ads
Creating and implementing annual marketing plans
Overseeing website maintenance
Conducting brand audits
Preparing quarterly benchmark reports
Manages corporate communications, including:
Producing the quarterly newsletter
Coordinating crisis communications
Supporting C-level communications
Preparing and distributing press releases
Provides direct oversight of the website functionality for the home office, foundation, AgeSmart and all communities
Provides guidance, support and direction for internal marketing expansion plans
Serves as relationship manager for LifeSpire’s CRM system across the organization
Provides annual pricing recommendations
Oversees pre-admission actuarial software
Performs other duties as assigned
Qualification
Required
Bachelor's degree required
In depth knowledge of marketing systems, marketing automation, SEO work and digital strategies
Competency with Microsoft Office products, including intermediate level Excel knowledge
Preferred
Senior living sales experience preferred
Company
LifeSpire of Virginia
Lifespire of Virginia provides skilled nursing, independent and assisted living, rehab, physical therapy, and memory support services.
Founded in 1948
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jonathan Cook
Chief Executive Officer
Christopher Markwith, CPA, CISA, MBA
Chief Financial Officer
Company data provided by crunchbase