GSM Outdoors · 2 months ago
Senior Product Manager – E-Commerce
Ewing, New Jersey
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $135K/yr
6+ years expGS1 US is a small company with a world-class culture that plays a vital role in influencing business practices. As the Senior Product Manager – E-Commerce, you will manage and optimize the GS1 US Store, focusing on delivering an exceptional digital experience through strategic ownership and cross-functional leadership.
Customer ServiceInnovation ManagementIT InfrastructureLightingMarketingOutdoors
Responsibilities
Conduct voice-of-customer research and data analysis to prioritize features that drive conversion and retention
Collaborate with Marketing and Customer Experience teams to identify friction points and emerging needs
Translate business requirements into detailed user stories and acceptance criteria for the engineering team
Lead sprint planning and backlog prioritization within Agile frameworks
Coordinate cross-functionally to ensure timely and high-quality releases
Oversee product QA and UAT processes to maintain a reliable customer experience
Awareness of risk and compliance requirements (data privacy, accessibility, payment standards)
Define and monitor KPIs such as conversion rates (product views, add-to-cart, email sign-ups), checkout completion, self-service usage, and revenue growth (new and upsell)
Partner with data and analytics teams to establish dashboards and insight reporting
Run A/B tests and experiments to validate product hypotheses and optimize user flows
Collaborate with Marketing to optimize store experience for media (paid, owned, earned) traffic
Partner closely with Marketing, Customer Support, Engineering, and Finance to deliver seamless digital experiences
Align with Technology and Operations teams on integration roadmaps (CRM, ERP, 3rd party e-commerce, identity management)
Communicate progress and insights to executive stakeholders via quarterly reviews and dashboards
Qualification
Required
Strong track record of successfully guiding web-based product initiatives through every stage, from initial discovery to launch and ongoing optimization
Advanced proficiency with analytics and optimization platforms such as Google Analytics, Hotjar, and Optimizely
Excellent communication skills with clarity and impact, showing executive presence and collaborating effectively across diverse teams
6–10 years in Product Management, with a minimum of 3 years specializing in E-Commerce or Digital Commerce
Ability to define and execute the product strategy for the GS1 US Store, ensuring alignment with organizational goals for digital commerce and customer experience
Experience conducting voice-of-customer research and data analysis to prioritize features that drive conversion and retention
Ability to translate business requirements into detailed user stories and acceptance criteria for the engineering team
Experience leading sprint planning and backlog prioritization within Agile frameworks
Ability to coordinate cross-functionally to ensure timely and high-quality releases
Experience overseeing product QA and UAT processes to maintain a reliable customer experience
Awareness of risk and compliance requirements (data privacy, accessibility, payment standards)
Ability to define and monitor KPIs such as conversion rates (product views, add-to-cart, email sign-ups), checkout completion, self-service usage, and revenue growth (new and upsell)
Experience partnering with data and analytics teams to establish dashboards and insight reporting
Ability to run A/B tests and experiments to validate product hypotheses and optimize user flows
Experience collaborating with Marketing to optimize store experience for media (paid, owned, earned) traffic
Ability to partner closely with Marketing, Customer Support, Engineering, and Finance to deliver seamless digital experiences
Experience aligning with Technology and Operations teams on integration roadmaps (CRM, ERP, 3rd party e-commerce, identity management)
Ability to communicate progress and insights to executive stakeholders via quarterly reviews and dashboards
Benefits
Health (medical, RX, dental, vision) - effective immediately
401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately
Short and Long Term Disability Coverage
Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
Individual Wellness Platform
Paid Parental Leave
Generous PTO and Company Paid Holidays
LinkedIn Learning
Tuition Reimbursement
Kudos (employee recognition and engagement platform)
Catered Lunches 2x/week on in office days
Company
GSM Outdoors
GSM Outdoors, a provider of technologically-advanced, branded accessories for the hunting, sport shooting, and outdoor enthusiast markets.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-07-23Acquired
2019-04-01Series Unknown
2016-06-09Private Equity
Leadership Team
E
Eddie Castro
CEO and President
Recent News
2025-10-30
2025-03-17
Company data provided by crunchbase