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Backcountry · 2 days ago

A+ Content Analyst

Cottonwood Heights, UT

Full-time

Onsite

Entry, Mid Level

2+ years exp

Backcountry is a company dedicated to connecting people to their passions through premium outdoor products and community-centered content. They are seeking an A+ Content Analyst to create and optimize enhanced brand content on their sites and Amazon, focusing on improving product listings and driving conversions.

E-CommerceOutdoorsRetailSporting GoodsSports

Hiring Manager

Jessica Hay

Responsibilities

Develop strategy and roll out plan for broad A+ content coverage across Backcountry sites and Amazon, create, edit, and maintain engaging product detail page A+ content modules, including consolidated product selling points, wireframe decision, graphics, comparison charts, rich media

Optimize all content for SEO to maximize visibility and convert more shoppers

Collaborate closely with designers to produce compelling product imagery and infographics for A+ content and stores

Ensure consistency with brand voice, messaging, and both Backcountry and Amazon guidelines across all product listings and stores

Manage projects from concept to go live, balancing multiple tasks and priorities in a fast-paced, digital retail environment

Perform keyword research and leverage third-party SEO tools to guide content strategy

Audit, analyze, and update content regularly to maintain high performance and compliance with Backcountry and Amazon standards

Utilize AI-powered marketing tools to automate campaign tasks, enable content generation at scale, and assist in performance analysis and strategy creation

Other duties as assigned

Qualification

Amazon Seller CentralA+ Content ManagerSEO optimizationCopywritingE-commerce contentAI tools experienceMultitaskingClient-facing communicationProject managementCollaboration

Required

Excellent copywriting, editing, and proofreading abilities

Proficiency with Amazon Seller Central and A+ Content Manager tools

Strong organization and multitasking skills

Experience trialing AI tools to drive efficiency and company revenue

Understanding of e-commerce product content, SEO, and visual branding

Ability to work independently, collaborate well across teams, and handle client-facing communication

Preferred

2+ years in Amazon content management, copywriting, or e-commerce content creation

Familiarity with digital asset management systems and e-commerce platforms

Design and graphic editing experience is a plus for handling multimedia A+ modules

Benefits

Paid time off policies

401(k)/RRSP match

Medical/dental/vision and a variety of supplemental policies

Employee discounts at our portfolio companies

Company

Backcountry

Glassdoor3.0

Backcountry is an outdoor retail company that provides products and services for a wide range of recreational activities. It is a sub-organization of Qurate Retail.

Founded in 1996

Park City, Utah, USA

1001-5000 employees