New American Funding · 1 day ago
VP of Retail Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$190K/yr - $205K/yr
10+ years expNew American Funding is seeking a Vice President of Retail Marketing to develop and execute a national strategic marketing approach that strengthens their retail lending business. This role involves creating scalable marketing programs, leading a team of marketing professionals, and overseeing recruitment marketing efforts to attract top loan officers.
Financial ServicesLendingMortgage
Responsibilities
Develop and Lead National Retail Marketing Strategy: Create and execute a comprehensive, data-driven retail marketing strategy that enhances loan officer success and strengthens brand equity nationwide
CRM Strategy & Implementation: Lead the development and optimization of CRM strategies to improve lead management, nurture campaigns, borrower retention, and loan officer productivity. Ensure CRM integration with marketing automation and sales platforms to maximize effectiveness
Executive Collaboration & Stakeholder Engagement: Partner with C-suite executives and senior leadership to align marketing initiatives with business objectives, growth goals, and operational priorities
Loan Officer Marketing Enablement: Design and implement scalable marketing programs, digital tools, and content strategies that empower loan officers to build relationships and drive business growth
National Campaign Development: Oversee the creation of brand, lead gen, and customer retention campaigns that can be executed at the local level by regional marketing managers
Recruitment Marketing Strategy & Execution: Lead recruitment marketing efforts to attract and retain top-performing loan officers and teams. Oversee national recruitment campaigns and provide strategic marketing support to individual recruiters
Marketing Technology & Innovation: Evaluate and leverage cutting-edge mortgage marketing technologies to enhance borrower engagement, data-driven decision-making, and marketing effectiveness
Team Leadership & Mentorship: Manage and mentor a team of marketing professionals who work directly with loan officers and regional managers, fostering professional growth and collaboration
Collaboration with Regional Teams: Work closely with regional marketing managers to ensure national strategies are effectively localized and executed in diverse markets
Compliance & Industry Best Practices: Ensure all marketing efforts align with mortgage industry regulations (CFPB, RESPA, etc.) and company compliance standards
Qualification
Required
10+ years of marketing experience, with significant expertise in retail mortgage lending required
Executive-level presence with experience influencing and collaborating with the C-suite and senior leadership
Proven expertise in CRM strategy, implementation, and optimization for retail mortgage marketing
Deep understanding of reporting and analytics that will drive understanding and business value
Strong understanding of loan officer marketing needs, sales enablement, and consumer mortgage behaviors
Experience leading national marketing strategies that drive borrower engagement and loan officer productivity
Recruitment marketing experience, with a track record of developing campaigns to attract top mortgage talent
Proficiency in digital marketing, marketing automation, lead generation, and retention strategies
Experience managing and mentoring a high-performing marketing team that supports loan officers
Familiarity with mortgage industry regulations and compliance in marketing
Exceptional leadership, communication, and cross-functional collaboration skills
Ability to thrive in a fast-paced, results-driven environment
Must be able to verify identity and employment eligibility to work in the U.S
Company
New American Funding
New American Funding provides cutting-edge marketing and technology efforts allow us to compete with large banks.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Rick Arvielo
Co-Founder and CEO
Jeff Farinich
SVP Technology and Chief Information Security Officer
Recent News
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2025-12-24
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2025-10-29
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