HelloFresh · 1 week ago
Growth Manager, Reactivations & Referrals
New York, NY
Full-time
Onsite
Mid, Senior Level
$122K/yr - $137K/yr
4+ years expHelloFresh is dedicated to maximizing customer lifetime value and driving efficient, sustainable growth. As a Growth Manager, Referrals & Reactivation, you will be the crucial link between the local brand strategy and global teams, focusing on optimizing customer growth through data-driven initiatives.
B2CDelivery ServiceFood and BeverageFood DeliverySubscription Service
Responsibilities
Steer the day-to-day performance of the Reactivation and Refer-a-Friend programs
Partner with Global Channel Owners to identify key growth opportunities, set ambitious targets, and keep them accountable for performance against local market goals
Deeply analyze campaign performance to recommend and implement optimizations to our targeting criteria, ensuring campaigns maximize the Total Value Generated rather than simply volume
Act as the voice of HelloFresh-US, socializing the CMO's local marketing strategy to global channel experts and translating high-level objectives into concrete, context-specific campaign requirements
Collaborate with the local Product Marketing Manager to integrate the best product-level messages into campaigns, increasing messaging efficiency and ensuring we are always targeting the right customer with the right offer
Facilitate the execution of growth initiatives by working alongside Channel Managers
Qualification
Required
4+ years of experience in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact and proven success in leveraging a growth marketing engine (e.g., performance, retention, or CRM)
Highly adept at reading and interpreting complex performance data, translating it into clear learnings and actionable next steps for growth optimization
Capable of autonomously driving data excellence by requesting and structuring the necessary data to inform your decisions
Proven ability to identify growth opportunities and skillfully collaborate with cross-market Channel Managers to implement initiatives
Ability to manage implementation support while effectively keeping partners accountable to performance metrics
Possess a deep understanding of the customer journey and the marketing funnel
Advocate for strategies that not only make commercial sense but also drive the right customer experience to build genuine brand (re)consideration
A proactive mindset and a genuine desire to learn new channels, data techniques, and customer insights in a constantly evolving environment
Benefits
401K company match that vests immediately upon participation
Generous PTO and flexible attendance policy
Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Company
HelloFresh
HelloFresh is a food subscription company that sends pre-portioned ingredients to users’ doorstep each week.
10001+ employees
H1B Sponsorship
HelloFresh has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (35)
2024 (27)
2023 (16)
2022 (25)
2021 (15)
2020 (12)
Funding
Current Stage
Public CompanyTotal Funding
$367.46MKey Investors
Baillie GiffordRocket InternetInsight Partners
2017-11-02IPO
2016-12-20Series G· $88.32M
2015-09-17Series F· $85.64M
Leadership Team
Dominik Richter
CEO and Founder
Sebastien Tron
Vice President, Growth Opportunities
Recent News
InternetRetailing
2026-01-16
2026-01-15
Company data provided by crunchbase