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Weir Minerals · 1 day ago

Marketing and Communications Manager

West Valley City, UT

Full-time

Onsite

Mid, Senior Level

5+ years exp

Weir Minerals is seeking a visionary and results-driven Marketing & Communications Manager to lead strategic marketing initiatives across North America from their regional hub in Salt Lake City, Utah. This role is pivotal in shaping and executing integrated marketing and communication strategies that support Weir’s transformational mining technologies, driving cross-functional collaboration and enhancing brand visibility.

MineralMiningMining Technology

Hiring Manager

Jase Barhorst

Responsibilities

Develop and execute integrated marketing strategies that support Weir’s transformational technologies and regional growth priorities

Lead strategic campaigns that promote sustainable mining solutions

Partner with Sales, Engineering, and Product Management to align marketing efforts with go-to-market strategies and customer value propositions

Act as a regional liaison with the global marketing and communications team to ensure alignment with divisional and group-level initiatives

Champion Weir’s brand identity across all platforms, ensuring consistency and relevance in messaging

Represent Weir at industry events, conferences, and forums to promote thought leadership and enhance brand visibility

Oversee digital marketing strategy including account-based marketing (ABM), paid media, SEO/SEM, and analytics

Implement data-driven decision-making across campaigns to optimize performance and ROI

Provide strategic leadership and mentorship to your team of two

Establish performance metrics and development plans for team members to support career growth and departmental excellence

Initiate and manage marketing programs including digital campaigns, sales enablement tools, social media, events, and advertising

Oversee the creation of marketing collateral in collaboration with creative teams, ensuring alignment with strategic messaging

Develop and manage marketing budgets, ensuring efficient allocation of resources to support strategic priorities

Monitor industry trends and competitor activities to inform marketing strategy and identify new opportunities

Lead internal communication initiatives in partnership with divisional communications leads to support employee engagement and change management

Coordinate with external partners and agencies for joint marketing activities and brand amplification

Qualification

B2B marketing experienceBrand buildingCampaign developmentStakeholder engagementDigital marketing strategyTeam leadershipCross-functional collaborationPerformance metricsCommunication skillsMentorship