Apply on Employer Site

Solace · 2 months ago

Lifecycle Marketing Associate

United States

Full-time

Remote

Entry Level

2+ years exp

Solace is a healthcare advocacy marketplace connecting patients with experts to navigate the complex healthcare system. The Lifecycle Marketing Associate will manage patient communication, execute lifecycle campaigns, and collaborate cross-functionally to enhance operational excellence and campaign performance.

Health CareMedicalOnline PortalsWellness

Responsibilities

Execute and monitor patient lifecycle campaigns and experimental tests across all phases of the journey, ensuring alignment with strategic objectives

Design and implement A/B tests and controlled experiments to refine messaging, improve engagement metrics, and maximize conversion outcomes

Collaborate cross-functionally with Marketing, Product, and Customer Support to drive seamless execution and operational excellence across campaigns

Oversee and manage operational email workflows, ensuring timely delivery and consistency within the broader lifecycle ecosystem

Partner with cross-functional stakeholders to perform comprehensive QA across email and SMS communications, safeguarding accuracy, functionality, brand integrity, and regulatory compliance

Synthesize performance data into actionable insights, leveraging analytics to inform campaign optimization and guide ongoing strategic decision-making

Qualification

Lifecycle marketingEmail marketing toolsProject managementA/B testingData analysisCommunication skillsOrganizational skillsAttention to detail

Required

2+ years of professional experience in consumer lifecycle, email, or other marketing roles

Project coordination or project management experience—especially in cross-functional environments involving marketing, product, data, or content stakeholders

Familiarity with email marketing tools or CRM platforms (we use Customer.io), and working with complex segmentation or personalization logic

Able to organize and work with performance data through experience pulling reports and metrics for tracking and analysis

Comfortable diving into the details and handling foundational work that ensures nothing slips through the cracks, so the team can operate efficiently and effectively

Highly organized and able to manage multiple projects and deadlines at once, with strong attention to detail and a proactive approach to identifying and helping resolve issues early

Experience creating or evolving trackers, documentation systems, or project calendars to support operationally complex marketing programs

Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping

Familiarity with A/B testing and hypothesis-driven email experimentation

A bias toward action and execution. You have an exceptional craving for momentum, and you thrive on timelines that would be unrealistic for most others

Comfort with ambiguity and a refined palate for controlled chaos

Intuition on what it takes to create delightful, consumer-oriented experiences to not only acquire customers, but retain them

Great communication skills that help you work across departments to make marketing visions come to life