Warranty Processing Company, Inc. · 4 months ago
Marketing, Branding, and Media Specialist
Flower Mound, TX, 75022, US
Full-time
Onsite
Mid LevelWarranty Processing Company, Inc. is a leading provider of warranty processing services, dedicated to providing excellent customer service. They are seeking a dynamic Marketing, Branding, and Media Specialist to develop and execute marketing strategies, enhance brand presence, and leverage media channels to effectively communicate their services.
Professional ServicesSmall and Medium Businesses
Responsibilities
Develop and implement comprehensive marketing strategies to promote professional services, utilizing various channels including digital, print, and events
Lead branding efforts to establish and maintain a consistent brand identity across all platforms, ensuring alignment with company values and market positioning
Oversee the creation of engaging content for various media formats, including written, oral, and visual, to effectively communicate messages to target audiences
Utilize HubSpot CRM to manage customer relationships, track marketing campaigns, and analyze customer data to inform strategic decisions
Actively seek opportunities to assist and engage with both internal teams and clients, fostering positive relationships and enhancing service delivery
Regularly assess the effectiveness of marketing campaigns and branding initiatives, making data-driven adjustments as necessary to optimize outcomes
Employ persuasive communication techniques to encourage stakeholders' participation in initiatives aimed at gathering actionable data and insights
Qualification
Required
In-depth knowledge of marketing principles, strategies, and tactics for promoting and selling professional services
Ability to develop and maintain a strong brand identity, ensuring consistency across all marketing materials and communications across multiple sales channels
Skilled in media production techniques and methods, with the ability to create compelling content across various formats
Experience with HubSpot CRM or similar platforms to manage customer relationships and analyze marketing data
Demonstrated commitment to understanding and addressing customer needs, ensuring high-quality messaging delivery
Exceptional written and verbal communication abilities, tailored to diverse audiences, manufacturing lines and media formats
Strong judgment and decision-making skills, with the ability to assess the costs and benefits of marketing initiatives
Ability to monitor and assess the performance of marketing efforts, making necessary adjustments to improve effectiveness
Skilled in influencing others to support and engage in initiatives that collect actionable data
Preferred
A degree in Marketing, Communications, Business Administration, or a related field is preferred
Familiarity with the automotive industry is a plus but not required
WordPress skills for posting website content and CTA desired
Video capture and video editing skills
Familiarity with WordPress, LinkedIn, Facebook, and Google Webmaster Tools are desired
Familiarity with Tableau and/or Power BI
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns
Optimize Web site conversion rates against Key Performance Indicators (KPIs)
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click
Manage tracking and reporting of search-related activities and provide analyses to marketing executives
Execute or manage social media campaigns to inform search marketing tactics
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods
Benefits
Full Compensation
Paid time off & Holidays
Private Health Insurance including dental & vision coverage
Life, AD&D, Short and Long-Term Disability, Supplemental Accident, Critical Illness, and Hospitality Indemnity coverage
Employer matched 401(k) retirement plan
Opportunity for growth and advancement
Positive work environment
Company
Warranty Processing Company, Inc.
Established in 1986, Warranty Processing Company is composed by a team of highly trained experts.
Founded in 1986
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-02-24
Company data provided by crunchbase