WindFarm Marketing · 2 months ago
The Inbound Marketing Consultant
Roseville, CA
Full-time
Hybrid
Mid, Senior Level
2+ years expWindFarm Marketing is an award-winning inbound marketing agency located in Roseville, California. The Inbound Marketing Consultant is responsible for delivering client service, strategy, and project management for client partnerships, focusing on optimizing inbound marketing campaigns to drive measurable results.
AdvertisingEmail MarketingSocial Media MarketingWeb Development
Responsibilities
Building an inbound marketing game plan or strategy presentation
Developing detailed buyer personas for a new client
Generating a content strategy for each stage of a buyer's journey
Updating project management platform to ensure timely deliverables that meet deadlines
Managing a client's new campaign end-to-end (strategy, graphics delivery, content creation, ads, landing page design, analytics, and reporting)
Leading client communication and meetings, successfully navigating sophisticated marketing discussions with Marketing Directors, CMO's & Owners (some with very direct opinions and personalities)
Creating and testing email campaigns
Defining lead scoring and lead nurturing marketing automation workflows
Writing a content order for a blog post or educational download
Curating content for social media posts
Creating an editorial calendar for a client
Participating in internal strategy meetings
Evaluating active/past campaigns, developing insights from data and recommendations for improving strategy
Creating or refining audience targeting, ad creative or copy tied to social or PPC ads
Optimizing a website page for SEO
Qualification
Required
Passionate about growing brands people love who are also making a positive impact?
Do you understand inbound, digital marketing, and HubSpot well?
Mastered leading and delivering a great client experience in an agency environment?
Proven account management responsibility for client success and for delivering content and campaigns that generate targeted website traffic, leads, sales, and customers?
Looking to join a growth-driven, highly-collaborative, agile, fun, supportive, and fast-paced agency environment?
Are you a strong project manager and confident communicator?
Bachelors degree in sales, marketing, business administration, or related field
Two (2) years successful client strategy and service record in an agency environment managing multiple key accounts
Two (2) years of delivering effective digital marketing campaigns and results
A proven client communication and project management ninja
Experience with marketing automation software (HubSpot, Marketo, Pardot, etc)
Mastery of Facebook, Instagram, LinkedIn, and Google AdWords advertising platforms
Incredible attention to detail and excellent writing skills
Healthy methods of coping with stress while navigating challenging conversations and maintaining an open and positive disposition toward others
Strong listening, verbal and client troubleshooting skills
Desire to work and ability to thrive in a fast-paced, dynamic and partially virtual environment
A self-starter who thrives on responsibility and impressing clients with results
A voraciousness for reading and staying current on the dynamic world of digital marketing and marketing automation
A strong motivation to be part of a growing organization where they can make a positive difference
Disposition to be a healthy person and be part of building healthy communities
Preferred
Master's degree in sales, marketing, or business administration
Five (5) years of related experience with progressive client management experience
Two (2) years working in an inbound agency environment managing multiple key accounts
Benefits
Comprehensive Healthcare
Ability to work remotely on flex days
Family-friendly work environment
Open vacation policy
Ongoing education and professional development
Company
WindFarm Marketing
WindFarm Marketing offers email, content, search engine & social media marketing, websites, integration & paid digital advertising services.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase