WebMD · 2 months ago
Programmatic Campaign Manager
Newark, NJ
Full-time
Onsite
Mid Level
$85K/yr - $95K/yr
3+ years expWebMD is an integral player in the healthcare sector, seeking a Programmatic Campaign Manager to enhance their programmatic advertising efforts. The role involves developing, executing, managing, and optimizing programmatic campaigns, collaborating closely with various teams to ensure campaign success and client satisfaction.
Health CareInformation ServicesInternetMental HealthOnline PortalsPublishing
Responsibilities
Develop and lead multi-channel programmatic strategies across display, video, OTT, DOOH, audio, and native to drive campaign performance and ROI, with a focus on healthcare markets. Manage the full campaign lifecycle—from planning and setup to optimization and reporting. Negotiate and manage direct and PMP deals, identify efficient data segments, and oversee audience uploads in DMPs
Execute, monitor, and optimize programmatic campaigns to meet client goals, ensuring brand safety, viewability, and accurate attribution. Collaborate with analytics, ad ops, and creative teams for tag management, creative recommendations, and performance insights. Troubleshoot complex issues using deep platform knowledge
Serve as a primary contact for clients and media partners, delivering performance insights and reports. Collaborate across teams to share programmatic learnings and enhance cross-channel efforts. Partner with data teams to integrate reporting tools such as Dataroma and Tableau
Mentor junior team members, review campaign builds, and share best practices. Stay current on programmatic trends, DSP innovations, and creative opportunities to continually refine strategies
Support new business initiatives through strategic input and pitch deliverables
Qualification
Required
3+ years of hands-on experience in programmatic media buying and planning across multiple channels, with a track record of successful campaign management
Strong grasp of digital media metrics, audience segmentation, and targeting, with the ability to translate data into actionable insights
Proficient in DSPs (Yahoo DSP, The Trade Desk), DMPs, and ad tech tools such as Liveramp, ad verification, attribution, and tagging systems
Skilled in Google Analytics, Excel, and other reporting platforms; able to communicate complex data clearly
Experienced in executing emerging channels like DOOH and OTT, and managing tracking pixels, conversion, and attribution models
Strong organizational, analytical, and project management skills with proven problem-solving abilities
Collaborative, proactive, and adaptable team player with a passion for mentoring junior staff
Committed to continuous learning and staying current with programmatic advertising trends
Preferred
Experience in healthcare marketing and familiarity with HIPAA compliance preferred
Benefits
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Company
WebMD
WebMD is a healthcare center that offers mental health, pain management, and breast cancer services.
1001-5000 employees
H1B Sponsorship
WebMD has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (11)
2023 (15)
2022 (24)
2021 (23)
2020 (20)
Funding
Current Stage
Late StageTotal Funding
unknown1996-01-01Series Unknown
Leadership Team
Dominique Jean
Chief Technology Officer
Ben Mansfield
Vice President Client Services & Operations
Recent News
2025-10-30
SearchEngineLand
2025-10-11
24-7 Press Release Newswire
2025-10-09
Company data provided by crunchbase