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Club Car · 1 day ago

Retail Marketing Specialist

Greater Augusta Area

Full-time

Onsite

Entry, Mid Level

2+ years exp

Club Car is a company with over 65 years of innovation in the transportation industry, focusing on golf cars and utility vehicles. They are seeking a Channel Marketing Specialist to manage communications with dealers, execute marketing programs, and ensure the success of their marketing strategies in the dealer channel.

AutomotiveManufacturing

Responsibilities

Acts as primary liaison within the marketing department to the channel and dealers

Manage and lead communications to the dealer network related to marketing initiatives, content calendars, dealer scorecards, bulletins, social media / Facebook groups, email inboxes and surveys

Manage the finance and accounting process of the Dealer Marketing Fee allocations to track and monitor spending on a monthly, quarterly and annual basis

Communicate best practices and marketing feedback coming to/from dealers, providing recommendations for local level marketing and events

Manage relationship with retail and merchandising partners that provide fixture production and installation solutions for dealer channel

Develop merchandising requirements and identify plan-o-gram solutions for dealer showrooms, including proactively identifying updates as needed for new product launches and new marketing initiatives

Lead and maintain up to date co-op guidelines in collaboration with key stakeholders; Oversee the planning, execution, and administration of co-op marketing programs, ensuring compliance with brand, product and co-op guidelines

Track and manage the budget for co-op marketing and dealer marketing fee allocations, ensuring effective use of allocated funds, analyzing and sharing best practices and communicating updates to stakeholders

Partner with sales / dealer development team to successfully onboard new dealers related to marketing and co-op programs by joining demos, onboarding meetings and renewal/upsell calls when asked upon

Work and assist internal team and agency partners to represent the dealer channel on marketing and promotional campaigns across paid and organic social media, paid search and special events as required, providing support, ideas and execution of plans

Support monitoring and maintaining portals for Club Car channel partners, such as the asset management system, StorySlab and Elanders, to ensure all dealer-facing content is accurate and adheres to brand and product guidelines

Monitor the activities and priorities of our customers and our competitors, and maintain a deep understanding and analysis of the competitor landscape and industry landscape

Actively participate and support Club Car Dealer-related events, such as the Sales / Dealer Meetings, as well as other events as requested to support the team

Qualification

Channel marketingBudget managementContent managementProject managementCommunication skillsInterpersonal skillsDetail-oriented

Required

Bachelor's degree in Business Administration, Marketing, Design, or related field

2-4 years of experience in marketing, product/brand management, content management, or business development

Has at least 2+ years' experience in channel marketing role or comparable function

Previous experience managing budget and financial information

Can accommodate working as part of a global team

Excellent written and oral communication skills, including the ability to create and deliver presentations to individuals and groups both in person and virtually as required

Self-starter that excels in a performance driven environment is detailed oriented and able to thrive in a fast paced, ever-changing environment

Strong interpersonal skills, a collaborative mindset and professional working style

Exceptional project and time management skills with the ability to manage multiple projects at one time and balance multiple priorities

A keen eye for detail and branding

While performing the duties of this job, the employee is regularly required to talk or listen

This position may be required to stand, walk, sit, use hands to feel; reach with hand and arms, and stoop, kneel or crouch as needed

Specific vision requirements include the ability to see at close range, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus