GoingVC · 2 months ago
Marketing & Content Associate (Full Time)
United States
Full-time
Remote
Entry, Mid Level
2+ years expGoingVC is a vibrant organization focused on making venture capital education and investing more accessible. The Marketing & Content Associate will be responsible for shaping the brand narrative and creating insightful content related to the Venture Capital and Startup ecosystem, while also leading marketing strategies and initiatives across various platforms.
Venture Capital & Private Equity
Responsibilities
Write and provide content, creative input, deep market research, brand strategy, and direction for Venture Capital related marketing blogs, campaigns, social content, newsletters and other materials focused on providing insight to our audience on the following: Trends on the investment landscape for startup founders, VCs, and LPs, Professional job functions in the industry, Technology stacks that service and support the industry, Trends across specific geographies, demographics, and industry sectors relevant to the startup and VC ecosystem
Develop content calendars and editorial pipelines for campaign deployment across platforms, with a focus on paid and performance-driven content (e.g., LinkedIn, newsletter ads, event promos)
Lead the development of long-form, research-driven content anchored in original research and tailored to GoingVC’s core audiences (aspiring VCs, LPs, founders, and ecosystem partners)
Design and produce visual marketing assets (e.g., ad graphics, downloadable PDFs, and social media creatives) to support paid campaigns and content marketing; experience with tools like Figma, Canva, or similar is highly preferred
Collaborate with the team on performance marketing strategy and execution, including A/B testing creative assets, tracking key metrics (e.g., CTR, CVR), and iterating on ad campaigns across platforms like LinkedIn to improve conversion and reach
Draft content and copy for special events and other initiatives including Fireside Chats, Partner Events, Podcasts, Startup Showcase Events, and more
Lead and collaborate cross-functionally with our Marketing and other teams to ensure successful implementation of Marketing Campaigns
Plan and execute the deployment of one-time, recurring, automated, triggered, and multi-channel campaigns
Clearly define, track, and report on key metrics to measure the success of partnership programs and published for both current and prospect partners
Help manage our Marketing tech stack across platforms including Kit, AirTable, Zapier, and Webflow
Nurture relationships with VCs in the industry and members of GoingVC’s community
Continuously refine GoingVC’s brand positioning in line with our target audiences, the competitive and develop marketing plans with specific objectives across various channels and segments
Work closely with the GoingVC leadership and Marketing team to develop new marketing, content, and media strategies for the medium-long term
Qualification
Required
2 to 3 years experience in a content, marketing associate, marketing assistant, brand development & strategy, communications, or related role
You're an exceptional content writer - with demonstrated experience drafting blog posts, published articles, white papers, etc. and/or managing a team of writers with different backgrounds
Intrinsically passionate about the startup, entrepreneurship, and Venture Capital ecosystem
You have an understanding, and / or direct work experience in the Startup & Venture Capital industry across broader ecosystem service providers and vendors in the industry
Ability to conduct detailed research and market map industries in the VC landscape
Self-starter, you should be able to figure out what to do and a plan of action and then execute on it independently
Demonstrated knowledge of brand-building strategies and campaign
Strong project management skills with experience leading and collaborating with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward
Some experience with marketing tech stack software and CRM-based tools, such as Kit, Figma, Canva, AirTable, and Typeform
You're a clear, crisp communicator and value brevity in your conversations
You are able to adapt on the fly and handle unforeseen developments with ease
You are extremely polite and responsive - (this is super important, as GoingVC is regularly in correspondences with VC investors and other professionals)
Preferred
You have experience building and managing campaigns in Linkedin Campaign Manager
You're familiar with business productivity tools such as Trello, Slack, and Google Drive
You have an entrepreneurial mentality and aren't afraid to challenge varying ideas and opinions with your own
Benefits
Become a member of GoingVC’s supportive 800+ member community of folks from all over the world with a wide range of backgrounds, all looking to improve the VC industry
Gain access to GVC’s extensive network of VC investors and industry professionals, and have opportunities to interact with them regularly
Gain access to all of GoingVC’s educational programming materials, resources, and events
Interact with and help lead all of the GoingVC team on a weekly basis
Have a hand in many aspects of GoingVC’s business, and grow your experience in a variety of disciplines
Be a key driver of an early-stage startup’s growth and innovation, and make decisions that will be integral to GoingVC’s long-term development
Gain invaluable experience as an early employee at an early-stage startup
Company
GoingVC
GoingVC is a VC Career accelerator designed to help clients break into venture capital by directly connecting VC job seekers.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kamil Lawal
Venture Partner
Spencer Chandlee
Venture Partner
Company data provided by crunchbase