Maxio · 2 months ago
Demand Generation & Digital Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expMaxio is a PE-backed software business that helps B2B SaaS companies unlock their next stage of growth. The Demand Generation & Digital Marketing Manager will focus on executing and optimizing digital marketing strategies across various platforms to drive qualified leads and improve site performance.
BillingManagement ConsultingSaaSSoftwareSubscription Service
Responsibilities
Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive qualified pipeline
Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability
Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel
Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements
Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis
Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis
Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives
Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams
Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations
Qualification
Required
4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology
Extensive hands-on experience managing paid media channels and optimizing digital performance
Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs
Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics)
Excellent project management skills; capable of managing internal projects and multiple external vendors
Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar
Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO
Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms
The ability to self-direct and self-start and work independently as well as within and across teams
Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce)
Preferred
Experience managing a marketing website
Prior experience in a growth-stage or scale-up SaaS business
Familiarity with content personalization, dynamic content, or account-based web experiences
Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.)
Experience selling software to finance, product, or engineering roles
Benefits
Health, dental, and vision insurance plans.
Medical and dependent care flexible spending accounts.
Paid monthly mental healthcare access with Headspace.
Open PTO – because making time for life is important!
13 paid standard holidays each year, including a company-wide Winter Break.
401(k) savings plan with company match!
MacBook laptop.
Paid parental leave.
A collaborative, entrepreneurial learning environment with a proven playbook.
Company
Maxio
The financial operations platform designed to help B2B SaaS companies unlock their next stage of growth.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Randy Wootton 🚀
Chief Executive Officer
Dan Owens
Chief Financial Officer
Recent News
2025-12-17
2025-11-18
Company data provided by crunchbase