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Outcomes4Me · 2 months ago

Growth and Engagement Marketing Lead (DTC Channels)

Boston, MA

Full-time

Onsite

Senior Level

5+ years exp

Outcomes4Me is a health technology startup focused on democratizing healthcare for cancer patients. The Growth and Engagement Marketing Lead will drive and execute the direct-to-patient marketing strategy, focusing on user engagement, retention, and acquisition across various digital channels.

Artificial Intelligence (AI)Health CareMedicalOncologyPersonal HealthSoftware

Responsibilities

Own lifecycle and push across app and email from strategy to build to weekly experiments

Increase engagement and retention by operationally planning and executing a comprehensive CRM program including (1) setting up complex automated user journeys, (2) defining business rules for content, triggers, segmentation, channel, and cadence, and (3) maintaining promotional calendars

Function as the main point-of-contact for all CRM initiatives that involve partners and stakeholders across Product, Brand/Editorial, Sales, and Customer Success, ensuring a consistent and holistic patient experience while driving towards KPIs

Partner with cross-functional teams to deliver cohesive, timely, and personalized messaging that resonates with our users

Publish a simple weekly dashboard the team trusts

Own messaging strategies across email and push notifications to improve and optimize reach of client campaigns

Analyze campaign performance, and identify insights from user behavior to drive better performance and inform sales efforts

Develop and execute organic search strategies to grow qualified traffic and improve discoverability

Set a comprehensive SEO plan and ship the first pages with measurement in place

Partner with paid to improve CAC and payback through creative and structure tests

Establish and maintain a disciplined experimentation agenda across channels, and deliver systematic reporting on performance to improve CAC, conversion rates, and app usage

Ensure consent, privacy, and healthcare marketing compliance including PHI guardrails, consent management, de‑identification, and ad platform data hygiene

Qualification

Growth marketingCRM managementSEO strategiesA/B testingData analyticsContent operationsHIPAA complianceLLMsFluent in GA4Hands-on with BrazeHands-on with IterableHands-on with HubSpotWriting skills