Newfold Digital · 2 months ago
Vice President, Paid Media and SEO
United States
Full-time
Remote
Director/Executive
10+ years expNewfold Digital is a leader in web hosting and WordPress, and they are seeking a Vice President of Paid Media and SEO to lead performance marketing strategies and programs. This role involves overseeing paid search, display, programmatic, organic search, and SEO to drive high-quality acquisition and revenue growth.
Domain RegistrarInformation TechnologySEOWeb DesignWeb DevelopmentWeb Hosting
Responsibilities
Lead all paid media channels (Search, Display, Video, Social) and SEO across multiple offerings and relevant markets
Define and manage a multi-million $ annual media budget with focus on MRR, Spend/MRR, and MER efficiency
Develop full-funnel acquisition strategies—from awareness to conversion to expansion—optimizing for growth and LTV
Drive experimentation frameworks for bidding, creative testing, and audience segmentation powered by AI and automation
Oversee global SEO strategy including technical foundations, on-page, and content-led initiatives to maximize organic visibility and non-paid growth
Build scalable programmatic SEO initiatives tied to product and category expansion
Grow high-intent traffic and optimize conversion paths through data-backed insights, new tools and content innovation
Partner with Web and Cart teams to ensure web experience, site architecture, and landing pages are optimized for both performance and experience
Be the owner for the single source of truth for paid and organic performance dashboards, layered on systems like GA4, Adobe, SFDC etc
Partner with other Marketing teams and Finance to refine attribution models and inform spend reallocation decisions
Drive automation through AI bidding, predictive LTV models, and real-time performance reporting
Lead and mentor a global team of paid media and SEO professionals (in-house + agency)
Partner with Product Marketing, Lifecycle, and Brand teams to ensure unified messaging and optimized journeys
Collaborate with Finance and Strategy to ensure performance plans align with quarterly targets and Rule of 40 principles
Qualification
Required
Typically, 10–15 years in digital marketing, with a significant portion in leadership roles overseeing SEO and paid media strategies
Proficiency in harnessing new-age AI platforms and analytics platforms (e.g., Google Analytics, SEMrush, Adobe stack, Ahrefs) to derive insights and inform strategy
Strong leadership and team management skills, with the ability to inspire and guide diverse teams toward achieving common goals
Ability to develop long-term strategies that align with business objectives and adapt to changing market conditions, and evolving technologies with AI capabilities
Excellent verbal and written communication skills to effectively collaborate with internal teams and external stakeholders
Preferred
Experience in the web hosting or SaaS industry
Familiarity with Bluehost's product offerings and customer base
Proven track record of scaling digital marketing initiatives in a high-growth environment
Benefits
Health Insurance options to fit you
HSA
Medical
Dental
Vision
Matching 401K
Life/AD&D/STD/LTD
Tuition Reimbursement
Pet Insurance
Generous vacation policy
Company
Newfold Digital
Newfold Digital is a leading web presence solutions provider serving millions of businesses globally.
1001-5000 employees
H1B Sponsorship
Newfold Digital has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (7)
2023 (13)
2022 (16)
2021 (9)
Funding
Current Stage
Late StageTotal Funding
$100M2025-12-09Debt Financing· $100M
2021-01-01Series Unknown
Leadership Team
Robledo Ribeiro
CEO Latam
Kevin Loomis
Vice President, Product & Engineering
Recent News
2026-01-03
2026-01-02
Company data provided by crunchbase