WVUH Specialty Pharmacy & Home Infusion · 2 months ago
Manager Marketing and Communications
Rockefeller Neuroscience Institute
Full-time
Onsite
Mid, Senior Level
7+ years expWVUH Specialty Pharmacy & Home Infusion is a part of WVUH West Virginia University Hospitals, and they are seeking a Manager of Marketing and Communications. This role is responsible for managing the creation and execution of strategic marketing plans, leading marketing initiatives, and overseeing internal and external communications for clinical, academic, and research components.
Hospital & Health Care
Responsibilities
Providing counsel and thought leadership to the senior leadership team on all matters related to marketing, communications (both internal and external), public relations, and media relations
Writing, copy-editing, proofreading, and repurposing content marketing deliverables (e.g. – collateral, web pages, blog posts, whitepapers, or case studies) or oversee and direct the creation of such deliverables
Serving as the primary spokesperson on all media matters
Developing and managing a rich content/editorial calendar that attracts a qualified audience
Supporting the creation of digital graphics and basic design and layout of materials
Managing marketing automation and managing digital marketing campaigns
Measuring and reporting performance of outreach campaigns against set goals (ROI and KPIs)
Planning and executing SEO/SEM and display advertising campaigns
Developing content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement
Developing and updating company presentations utilizing PowerPoint (e.g. – new and existing templates)
Managing and directing any activities related to conferences and events
Establishing and maintaining critical relationships with media contacts, organizations, and key influencers
Managing and coordinating marketing strategies to meet changing market and competitive conditions
Overseeing (including but not limited to): database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support
Leading, mentoring, and growing a team of junior members
Developing and managing a budget. Plans, develops, and defends budget recommendations, work goals, measurements, and training requirements necessary to provide quality service to clients
Providing outstanding and highly responsive service to internal clients
Qualification
Required
Bachelor's degree in marketing, business, communications, public relations, journalism, or related field
(7) seven years of experience in marketing, corporate communications, news media, public relations, or journalism
Must have strong creative and professional writing skills
Highly proficient with Adobe Creative Suite
Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Familiarity with CRM
Familiarity with SEO and SEM best practices
Familiarity with web-based CMS and marketing analytics tools (Google Analytics a plus)
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong Independent project management skills
Firm understanding of print production and management
Capable of handling multiple tasks with competing priorities under minimal supervision
Identify trends and insights, and optimize spend and performance based on the insights
Able to think critically and exercise independent judgment and discretion
Technology-savvy and resourceful
Strong analytical skills and data-driven thinking
Results-oriented and solution-focused with a problem-solving attitude
Highly organized and able to exercise strong attention to detail
An effective communicator in speaking and writing
Self-motivated with a learning attitude and a sense of urgency
Display strong management skills in tasks as well as ability to manage the greater team
Manages budget on a daily basis
Manages dissemination of WVU Medicine's Policies and management systems
Possess a high level of emotional intelligence
Preferred
Ten (10) years of experience in healthcare marketing
Direct work experience in the healthcare industry, preferred
Company
WVUH Specialty Pharmacy & Home Infusion
WVUH Specialty Pharmacy & Home Infusion
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase