Lucas Museum of Narrative Art · 2 months ago
Manager, Membership Growth
Los Angeles
Full-time
Hybrid
Mid, Senior Level
$69K/yr - $80K/yr
5+ years expThe Lucas Museum of Narrative Art is committed to the power of illustrated stories to connect people. The Manager, Membership Growth will oversee the launch of the museum's inaugural membership program, focusing on member acquisition, engagement initiatives, and ensuring a best-in-class member experience.
Art
Responsibilities
Develop campaigns and tactics to drive member acquisition and engagement, laying out the groundwork for long-term loyalty and advocacy (building retention and lifetime value)
Supervise and mentor Coordinator, Membership Engagement, who will handle member services (emails and phone) and support the execution of member events and engagement efforts
Primary stakeholder for membership direct mail, e-marketing, and web efforts
Work with internal and external stakeholders to create, write, and implement specific membership marketing strategies, such as direct mail acquisition, upgrade, and renewal efforts, on-site promotions, brochures, paid social ads, and online incentives
Own online member journey, including member newsletters, event invitations, automated flows, triggered campaigns, membership conversion, and lifecycle journeys (acquisition, onboarding, engagement, renewal, and win-back)
Work with Special Events to plan and execute all member events
Serve as point person for the Visitor Services team, ensuring onsite membership upsell and customer service meets and exceeds set standards of excellence
Track membership revenue and other KPIs to inform strategy and pivot as needed
Assist with special projects or other departmental responsibilities and tasks, as assigned
Qualification
Required
Bachelor's degree preferred or equivalent experience
5+ years marketing and/or communications experience
Membership experience at a museum or cultural institution
Attention to detail and strong organizational skills
Excellent interpersonal and communication skills, especially in writing
Experience with marketing and event ideation and logistics
Ability to create systems and processes
Comfort with data and analytical skills
Expertise with Tessitura (strongly preferred) or similar CRM
Proficiency in Microsoft tools (Excel, Word, Teams, OneDrive, Planner)
Ability to work independently and in a collaborative team environment across multiple programs and departments
Demonstrated ability to prioritize and successfully execute competing tasks/projects in a fast-paced ever-changing environment
Comfortable working in a startup environment
Preferred
Experience working with email software such as Prospect 2 is a plus
Experience using project management tools (Airtable, Trello, etc.) preferred
Company
Lucas Museum of Narrative Art
The Lucas Museum of Narrative Art's mission is to inspire and connect people through the exploration of visual stories and their influences in society.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Sandra Jackson-Dumont
Director and CEO
David Thurm
Chief Operating Officer
Recent News
Los Angeles Business Journal
2025-09-30
Company data provided by crunchbase