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Bluehost · 1 week ago

Vice President, Paid Media and SEO

United States

Full-time

Remote

Director/Executive

10+ years exp

Bluehost is a leading web hosting company that is shaping the future of the web through innovative digital solutions. The Vice President, Paid Media and SEO will be responsible for leading the performance marketing strategy to drive customer acquisition and revenue growth, overseeing both paid and organic channels.

Communications InfrastructureE-CommerceInformation TechnologyInternetInternet of ThingsWeb Hosting

Responsibilities

Lead all paid media channels (Search, Display, Video, Social) and SEO across multiple offerings and relevant markets

Define and manage a multi-million $ annual media budget with focus on MRR, Spend/MRR, and MER efficiency

Develop full-funnel acquisition strategies—from awareness to conversion to expansion—optimizing for growth and LTV

Drive experimentation frameworks for bidding, creative testing, and audience segmentation powered by AI and automation

Oversee global SEO strategy including technical foundations, on-page, and content-led initiatives to maximize organic visibility and non-paid growth

Build scalable programmatic SEO initiatives tied to product and category expansion

Grow high-intent traffic and optimize conversion paths through data-backed insights, new tools and content innovation

Partner with Web and Cart teams to ensure web experience, site architecture, and landing pages are optimized for both performance and experience

Be the owner for the single source of truth for paid and organic performance dashboards, layered on systems like GA4, Adobe, SFDC etc

Partner with other Marketing teams and Finance to refine attribution models and inform spend reallocation decisions

Drive automation through AI bidding, predictive LTV models, and real-time performance reporting

Lead and mentor a global team of paid media and SEO professionals (in-house + agency)

Partner with Product Marketing, Lifecycle, and Brand teams to ensure unified messaging and optimized journeys

Collaborate with Finance and Strategy to ensure performance plans align with quarterly targets and Rule of 40 principles

Qualification

SEO strategyPaid media leadershipDigital marketing experienceAnalytical expertiseAI platforms proficiencyTeam managementStrategic thinkingCommunication skillsCollaboration

Required

Typically, 10–15 years in digital marketing, with a significant portion in leadership roles overseeing SEO and paid media strategies

Proficiency in harnessing new-age AI platforms and analytics platforms (e.g., Google Analytics, SEMrush, Adobe stack, Ahrefs) to derive insights and inform strategy

Strong leadership and team management skills, with the ability to inspire and guide diverse teams toward achieving common goals

Ability to develop long-term strategies that align with business objectives and adapt to changing market conditions, and evolving technologies with AI capabilities

Excellent verbal and written communication skills to effectively collaborate with internal teams and external stakeholders