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Vlasic Bioscience · 2 months ago

Marketing and Social Media Coordinator

Walled Lake, MI

Full-time

Onsite

New Grad, Entry Level

Vlasic Bioscience is seeking a Social Media Coordinator to join their team. The role involves creating content across social platforms, maintaining a strong online presence, and ensuring compliance with cannabis industry regulations.

Alternative MedicineConsultingHealth Care

Responsibilities

Create content for social media across multiple platforms in a variety of formats

Create and edit marketing and sales collateral for retail channels aligning with social calendar and

Maintain a compliant social channel per cannabis industry standards by staying up to date on all relevant regulations

Monitor social media interactions across all platforms

Work closely with the rest of the social media team to stay on-brand and maintain an accurate voice across all platforms

Monitor social media trends with an eye for implementing them within the current marketing campaign

Manage and maintain a living social media calendar at least one month ahead at all times

Work closely with other teams as needed to ensure brand consistency

Create reports that show the progress and outcomes of social media campaigns

Ability to coordinate lifestyle and product photoshoots with local artists

Ability to source local artists to help create materials that they do not have the expertise to create themselves

Design marketing assets including menus, posters, stickers, swag, promotional material, in-store collateral

Affordably source marketing assets listed above and maintain strong relationships with sourcing vendors

Qualification

Social media managementContent creationCannabis industry knowledgePhoto editing softwareVideo editing softwareDesign skillsTrend awarenessCommunication skillsTeam collaboration

Required

Strong familiarity with all major social media platforms, including understanding social media trends

Familiarity with computer programs such as the Microsoft Office suite, photo editing software, and video editing software

Strong written and verbal communication skills

The ability to work well both independently and as part of a team

Strong design skills and ability to edit quickly on the fly

Ability to work well with other artists, designers, photographers, etc

General knowledge of the cannabis industry and what is working, and not working, for various brands in the space

Experience in the cannabis industry navigating the regulations of social media as it relates to cannabis and CBD

A passion for cannabis and/or CBD. Everyone in the company loves the plant in one way or another, and we want our employees to share our ideals in that respect