Talent Hackers · 3 months ago
Salesforce Marketing Cloud Specialist / Expert (Nigeria)
United States
Full-time
Remote
Mid Level
4+ years expTalent Hackers is seeking an experienced Salesforce Marketing Cloud Specialist with proven expertise in managing and optimizing email and SMS marketing channels. This role involves owning the strategy and implementation of campaigns while collaborating with various teams to drive measurable growth and optimize the customer life-cycle.
Staffing & Recruiting
Responsibilities
Serve as the primary strategist and point of contact for assigned clients, providing expert recommendations and actionable insights
Architect, implement, and manage advanced email and SMS automation, personalization, and segmentation strategies
Lead the end-to-end campaign process from ideation and creative collaboration to technical build, QA, deployment, and performance analysis
Create and manage complex segmentation logic and multi-channel customer journeys using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Contact Builder, etc.)
Design, execute, and interpret A/B and multivariate tests to continuously optimize performance
Oversee reporting and analytics with deep-dive insights that inform ongoing strategy
Collaborate with cross-functional teams to ensure brand consistency, innovation, and effective communication across all customer touchpoints
Stay at the forefront of industry trends, tools, and Salesforce Marketing Cloud updates, recommending and implementing innovative solutions
Qualification
Required
4–5+ years of hands-on experience in Salesforce Marketing Cloud with proven success driving measurable results
Deep expertise in email and SMS marketing strategy, automation, segmentation, personalization, and deliverability best practices
Strong technical proficiency in Salesforce Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, etc.)
Experience integrating Salesforce Marketing Cloud with CRM, eCommerce platforms, and third-party tools
Advanced understanding of marketing analytics and KPIs, with ability to translate data into strategic action
Exceptional communication skills with the ability to influence stakeholders and lead cross-functional teams
Proven ability to work independently while managing multiple high-priority projects in a fast-paced environment
Bachelor's degree preferred in Marketing, Communications, or a related field
Preferred
Experience working with D2C eCommerce brands or in a digital agency environment
Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer)
Familiarity with AMPscript, SQL, and HTML/CSS for email customization
Company
Talent Hackers
Scale your operations effectively with our network of skilled international remote talent.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase