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Talent Hackers · 2 months ago

Growth Creative Strategist - Meta-First (Nigeria)

United States

Full-time

Remote

Senior Level

5+ years exp

Talent Hackers is a company focused on innovative marketing solutions, and they are seeking a Growth Creative Strategist to enhance their Meta advertising efforts. The role involves sourcing customer insights to create high-conversion ads, managing creative production, and implementing AI-driven workflows to optimize performance.

Staffing & Recruiting

Responsibilities

Applies deep performance-marketing theory to every brief—e.g. customer-awareness ladder, market-sophistication levels, new-mechanism framing, identity & tribe marketing, price-elasticity tests, offer stacking, risk-reversal hooks, urgency/scarcity triggers, AOV boosters, and persuasive frameworks (PAS, 4 Ps, ACCA). Spots positioning gaps others miss and crystallises them into clear “why buy now” angles

Runs a repeatable insight loop that taps multiple source types: post-purchase surveys, customer-service logs, product reviews, UGC & ad comments, social threads (Reddit/TikTok/Facebook groups), sales-call transcripts, Amazon listings, competitor creatives, industry reports, and cultural trends. Distils findings into messaging hierarchies, customer avatars, and actionable creative briefs that directly inform hooks, angles, and offers

Ship 5–10 validated ad concepts per brand, per week—each with hook, angle, asset list, and success metric

Write punchy headlines, primary text, and video scripts that beat control CTR/CAC on ≥ 30 % of tests

Source, brief, and manage creators/designers so assets land on time and on spec; close feedback loops in < 48 hrs

Deploy LLM prompts & internal Gen-AI tools to tag winners, auto-draft briefs, and cut concept-to-launch time by ≥ 25 %

Maintain a rolling 4-week test backlog; log hypotheses, results, and next steps in a single Google-Sheet dashboard

Qualification

DTC growth fundamentalsPerformance marketing masteryAdvanced ChatGPT promptingGrowth math fluencyGoogle Sheets proficiencyVOC miningSlack & Gmail workflowsBuilding SOPsPlaybooksMeta Blueprint certificationTikTok Ads certificationGoogle Ads certificationClear English communication