Briggs & Stratton · 2 weeks ago
Marketing Manager - Aftermarket and Service
Milwaukee, WI
Full-time
Hybrid
Mid, Senior Level
7+ years expBriggs & Stratton is a leading designer, manufacturer, and marketer of power solutions. They are seeking a Marketing Manager to develop and implement marketing strategies for the Service business, focusing on sales growth and customer engagement.
Industrial ManufacturingMachinery ManufacturingManufacturing
Hiring Manager
Maggie Drechsler
Responsibilities
Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers
Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products
Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels
Evaluating channel marketing needs and making recommendations to leadership for strategic planning
Assisting team to develop and launch new products and new product lines
Assisting with achieving annual sell-thru objectives for assigned channel of distribution
Developing and implementing a digital marketing strategy and tactics to maximize sales
Working with sales leadership to incorporate education and training materials in marketing programs
Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors
Assisting with the development of labeling and branding and drives execution of that effort
Researching and evaluating best practices to further support the improvement of Marketing processes
Developing recommendations to share with Marketing Leadership
Qualification
Required
Bachelor's Degree in Marketing or related field OR equivalent education and experience
Minimum of seven years experience in marketing industry or related field
Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices
Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers
Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter
Ability to travel 20-30% annually domestically
Preferred
Experience working with parts - for instance - maintenance and repair, genuine vs OEM
Experience working with distribution centers and dealer channels
Experience in social media strategy - planning & implementation
Familiarity/experience with loyalty programs
Experience with/ability to maintain and update web pages
Company
Briggs & Stratton
Briggs & Stratton Corporation (Briggs & Stratton) is a producer of air cooled gasoline engines for outdoor power equipment.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$677.5MKey Investors
KPS Capital
2020-07-20Debt Financing· $677.5M
2020-07-20Acquired
1978-01-13IPO
Leadership Team
Kristina Cerniglia
CEO
Recent News
2025-10-31
Briggs & Stratton, LLC
2025-10-28
Company data provided by crunchbase