BIOptimizers · 2 months ago
Organic Social Media Manager (CPG & Wellness)
United States
Full-time
Hybrid
Mid Level
3+ years expBiOptimizers is dedicated to enhancing human health and performance through scientifically-backed supplements and experiences. As the Organic Social Media Manager, you will lead the organic social strategy, manage day-to-day channel operations, and collaborate with various teams to enhance brand visibility and community engagement in the health optimization space.
FitnessHealth CareWellness
Responsibilities
Lead day-to-day management of BiOptimizers’ social media channels (Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube)
Build and manage strategic content calendars aligned with brand priorities, product launches, campaigns, and cultural moments
Write or collaborate on platform-native social copy that reflects BiOptimizers’ tone of voice — educational, credible, and human
Partner with designers, video editors, and freelance creators to brief, review, and refine content that performs
Support cross-functional initiatives — including product launches, influencer campaigns, and retail activations — ensuring consistent storytelling across channels
Collaborate with the Content Creator to ideate and produce trend-based and evergreen content, rooted in performance optimization, biohacking, and functional wellness
Stay on top of platform trends, tools, and emerging best practices — proactively identifying new opportunities for growth and engagement
Track and analyze channel and content performance, surfacing insights that guide creative direction and inform future strategy
Develop and present monthly and quarterly performance reports summarizing key learnings, metrics, and growth opportunities
Oversee scheduling, posting, and coordination with the Community Manager to maintain an active, engaging, and responsive presence
Test new formats, features, and tools across platforms to continuously optimize our organic strategy
Qualification
Required
3+ years of experience as a Social Media Manager (in-house or agency), ideally for a CPG, wellness, or lifestyle brand
Proven success growing and managing channels like TikTok, Instagram, LinkedIn, Facebook, and YouTube
Experience developing and managing social content calendars
Strong writing and communication skills with the ability to adapt tone and messaging per platform
Analytical mindset — comfortable building and interpreting reports to drive optimization
Ability to collaborate across creative, influencer, and brand teams to align storytelling and performance goals
Familiarity with social tools such as Dash Hudson, Sprout, or Later for scheduling, analytics, and reporting
Track record of identifying and capitalizing on trends and cultural moments in a way that aligns with brand identity
Experience working in fast-paced, high-growth environments with multiple stakeholders
Preferred
Strong creative judgment with a pulse on visual and cultural trends
Experience connecting social performance to broader marketing and business KPIs
Knowledge of the health, fitness, or biohacking community
Passion for functional wellness and curiosity about human optimization
Comfort navigating ambiguity and shifting priorities while staying proactive and organized
Company
BIOptimizers
Bioptimizers are supplements that help people attain optimal physical, mental, and spiritual well-being.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Trevor Newell
Chief Marketing Integrator
Recent News
2025-05-09
Company data provided by crunchbase