Apply on Employer Site

Hawk · 2 days ago

Lead Campaign & Content Manager

United States

Full-time

Remote

Senior Level

$100K/yr - $120K/yr

5+ years exp

Hawk is the leading provider of AI-supported anti-money laundering and fraud detection technology. As the Senior Campaign & Content Manager, you will build the campaign and content strategy to support Hawk’s growth goals, shaping the brand voice and creating engaging content to connect with audiences.

Artificial Intelligence (AI)BankingComplianceFinancial ServicesFinTechPayments

Responsibilities

Developing and executing an engaging campaign strategy for Hawk that will deliver on company objectives, including pipeline generation and brand awareness

Mapping out the content strategy for Hawk, ensuring that campaigns can be delivered with high quality content in a variety of formats

Overseeing the creation of campaign assets to ensure timely activation of campaigns

Leading a team of content managers, putting processes in place to maintain brand consistency and accuracy

Working with design resources to ensure that content is visually polished, captivating and on-brand

Building a network of external content providers and commissioning content - whether written, graphic, or video - when needed and ensuring quality and value for money

Establishing and nurturing strong, collaborative relationships with internal and external subject matter experts to generate ideas for content and ensure quality and relevance

Collaborating with other members of the Marketing team, including Product Marketing, Digital Marketing, and Field Marketing, to create and execute effective campaigns and content

Building relationships across functions, particularly with the Sales and Product teams, to understand campaign and content needs

Shaping and maintaining Hawk’s brand voice to ensure a consistent tone and style across all content pieces

Tracking, analyzing, and reporting on content performance metrics to measure success, optimize content strategy, and meet KPIs

Reviewing and approving content to maintain high quality standards, ensuring content aligns with Hawk’s objectives and values

Qualification

B2B technology content managementCampaign strategy developmentProject managementLeadership skillsCross-functional collaborationTeam motivationStakeholder relationship buildingContent performance analysisFinancial services experience