VIVAZEN · 2 months ago
Director of Field Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expVivazen is a pioneering company in the natural performance sector, known for its innovative kratom-based products. The Director of Field Marketing will lead the national activation strategy, overseeing in-market programs that drive brand awareness and revenue growth, while collaborating closely with sales leadership.
E-CommerceFood ProcessingWholesale
Responsibilities
Build, lead, and mentor a high-performing field marketing team accountable for measurable impact in trial, conversion, and retail growth
Partner with agencies and contractors to scale activations while maintaining brand and financial discipline
Train field teams on product knowledge, compliance, data collection, and consumer engagement best practices
Identify, evaluate, and secure participation in high-impact events and sponsorships to grow brand visibility within key markets
Develop and execute on-brand, experiential marketing campaigns, from pop-ups and trade shows to local festivals and wellness events
Coordinate logistics for event activations, including equipment, materials, staffing, and promotional items
Research and establish partnerships with local businesses, wellness centers, influencers, and other community organizations to support brand exposure
Build and maintain strong relationships with partners, ensuring mutually beneficial opportunities for consumer engagement
Develop strategies to collect consumer data and feedback from offline events, ensuring integration with online marketing for a seamless customer journey
Collaborate with digital marketing and analytics teams to track consumer acquisition, engagement, and conversion metrics from field marketing activities
Use insights from consumer data to optimize future activations and refine targeting strategies
Own the field marketing budget and ensure each investment drives quantifiable business return
Build forecasting and reporting models that track spend against revenue lift, profit contribution, and cost per acquisition
Set clear objectives, KPIs, and performance metrics for field marketing initiatives, providing regular reports on outcomes, learnings, and recommendations
Monitor competitor activities and industry trends, bringing innovative ideas to keep our brand experiences fresh and relevant
Drive the creation of new, immersive brand experiences that resonate with target consumers and set our brand apart in the dietary supplement category
Encourage a culture of innovation within the field marketing team, exploring unique ways to engage and delight consumers
Qualification
Required
5+ years of progressive field marketing experience within a CPG environment. Strong preference for experience in regulated industries: cannabis, alcohol, pharmaceutical or dietary supplements
Strong understanding of compliance and regulatory requirements in the CPG sector
Proven experience in developing and executing successful marketing campaigns and converting product samples into sales opportunities
Proven experience in managing field marketing agencies and teams across multiple markets
Excellent project management and organizational skills, capable of handling multiple initiatives simultaneously
Financially fluent and data-driven, with the ability to analyze performance metrics, forecast impact, and optimize budget allocations
Exceptional communication and interpersonal skills for building relationships with partners
Demonstrated ability to work in a fast-paced, dynamic environment and adapt to changing priorities
Early adopter of AI and efficiency tools across marketing platforms to capitalize on trends and speed-to-market opportunities
Exceptional project management skills and the ability to meet deadlines and deliver results
University, Bachelor's, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required
Ability to travel as needed for key markets and events. ~50%
Benefits
Full medical benefits are provided as part of this role.
Company
VIVAZEN
Vivazen is an e-commerce website and wholesaler of post-workout recovery drink products.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Precedence Research
2025-11-21
Company data provided by crunchbase