Quanata · 1 month ago
Senior Growth Marketing Manager [Remote-US]
Quanata is on a mission to provide context-based insurance solutions, leveraging a team of talented professionals from leading companies. The Senior Growth Marketing Manager will lead the growth strategy for aggregator and internet lead providers, focusing on performance marketing and product management to drive scalable growth and optimize the insurance acquisition funnel.
AnalyticsArtificial Intelligence (AI)Big DataFinTechInformation TechnologySoftware
Responsibilities
Own and optimize Quanata’s aggregator and internet lead provider channel investments, ensuring alignment with business goals, performance targets, and profitability thresholds
Partner with Product, Engineering, and Data Science to design and enhance APIs, data pipelines, and automated optimization systems supporting lead delivery, scoring, and bidding
Define measurement frameworks, attribution models, and LTV-driven decision systems that improve how we evaluate aggregator performance
Implement A/B and multivariate testing frameworks across creative, pricing, and bidding variables to uncover growth levers
Translate model insights (e.g., conversion probability, risk segmentation, DSS scores) into actionable bid and budget strategies
Present complex findings clearly and persuasively to executive stakeholders, connecting analytics and engineering insights to growth outcomes
Build repeatable playbooks for lead quality improvement, CPA optimization, and channel diversification
Qualification
Required
Master's degree in a STEM field (e.g., Computer Science, Engineering, Applied Math, Economics, or Data Science) or equivalent experience
7+ years in growth marketing, growth product, or technical acquisition roles, ideally in the insurance, financial services or aggregator ecosystem
Deep hands-on experience with major insurance aggregators such as MediaAlpha, EverQuote, Jerry, or PolicyGenius
Advanced analytical and technical fluency—comfortable working with SQL, Looker, Snowflake, and data visualization tools
Strong understanding of data architecture, marketing APIs, and attribution systems (e.g., Google Campaign Manager, MMPs, tag management)
Proven ability to design and execute experiments that inform product development and marketing optimization
Experience collaborating closely with engineering and data science teams to operationalize models and automate decisioning
Deep understanding of insurance lead funnels, including quoting, binding, and lifetime value economics
Strong communication skills—able to bridge technical depth with business clarity
Preferred
Experience in auto or personal lines insurance, especially within a multi-channel or digital insurance marketing environment
Exposure to machine learning-driven bidding systems or predictive lead scoring models
Familiarity with Python or similar tools for data manipulation and modeling
Prior experience scaling growth through product-led acquisition or data platform integration
Benefits
Medical, dental, vision, life insurance and supplemental income plans for you and your dependents
Headspace app subscription
Monthly wellness allowance
401(k) Plan with a company match
A one-time payment of $2K will be provided to cover the purchase of in-home office equipment and furniture
Four weeks of PTO in their first year of employment
Twelve weeks of fully paid parental leave
Up to $5000 each year for professional learning, continuing education and career development
LinkedIn Learning subscriptions
Access to multiple different coaching opportunities through BetterUp