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The Lee Company · 20 hours ago

Marketing Data Analyst

Westbrook, CT

Full-time

Onsite

Entry, Mid Level

2+ years exp

The Lee Company is looking for a Marketing Data Analyst to join its team in Westbrook, CT. This role focuses on Marketing Analytics and Campaign Support, requiring a mix of technical skills and creativity to contribute to impactful marketing campaigns.

Industrial EngineeringManufacturingMechanical Engineering

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Set up campaign tracking and performance dashboards using Looker Studio and Power BI; monitor campaign progress and deliver ongoing and post-campaign performance reviews with actionable insights

Assist in developing data-driven SEO, UX, and PPC strategies for multi-channel marketing campaigns, collaborating with internal teams and external agencies

Build and manage segmented marketing lists in HubSpot to support targeted campaign strategies

Manage HubSpot lead scoring models and reports on engagement and conversion metrics

Develop and maintain custom properties, forms, and calls-to-action (CTAs) within HubSpot to support campaign tracking, segmentation, and data collection

Support the integration of dashboards with third-party platforms and tools to ensure seamless data synchronization and reporting

Maintain tracking link documentation for campaigns, reporting on asset performance with due granularity

Provide marketing technology support for platform integrations and troubleshooting technical issues

Assist in managing Google Tag Manager, GA4, and Google Search Console, including the technical implementation and testing of new web tags

Monitor and report on Core Web Vitals, including page load speed, 404 errors, and overall site health

Manage OneTrust Privacy Management tools, including cookie tracking updates and privacy policy compliance

Connect leads to sales outcomes and evaluate campaign ROI over multi-year sales cycles

Support CRM integration initiatives and maintain data hygiene across marketing systems

Stay up to date with the latest digital marketing trends, tools, and best practices

Provide support for additional marketing initiatives and cross-functional projects as needed

Qualification

Marketing AnalyticsCampaign TrackingCRM Data ManagementB2B MarketingDigital MarketingSEOEmail CampaignsTechnical SupportData HygieneTime ManagementInterpersonal SkillsWriting SkillsCreativityTeam-oriented

Required

Local candidates required. This position will be full-time on-site

Bachelor's degree in marketing or communications

2+ years of marketing experience, preferably focusing on B2B marketing

Highly organized with excellent time management, writing, and interpersonal skills

Hands-on experience with marketing analytics, campaign tracking, marketing automation, CRM data management, and digital platform integrations

Knowledge of and experience with inbound marketing, social media marketing, SEO, and email campaigns

Preferred

Experience with Microsoft Dynamics, Google Tag Manager, GA4, Search Console, Bing Webmaster Tools, Bing & Google Ads, a plus

Company

The Lee Company

The Lee Company is a supplier of miniature, precision fluid control products.

Founded in 1948

Westbrook, Connecticut, USA

1001-5000 employees

https://www.theleeco.com

H1B Sponsorship

The Lee Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)

2023 (1)

2022 (1)