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Brennan Center for Justice · 17 hours ago

Digital Strategist

New York, NY

Full-time

Onsite

Mid, Senior Level

$95K/yr - $105K/yr

3+ years exp

The Brennan Center for Justice at NYU School of Law is a nonpartisan law and policy institute focused on improving democracy and justice in the United States. They are seeking a Digital Strategist to support their communications team by managing digital channels, optimizing ad campaigns, and collaborating on content strategies.

AssociationConsultingGovernmentLegal

Growth Opportunities

Responsibilities

Supports the production and deployment of email campaigns and newsletters, owning at least one regular recurring newsletter send

Manages timelines and deliverables, coordinating with designers, writers, and program staff to ensure on-time delivery of newsletter deployments

Assists the email team in check-listing email drafts for accuracy

Supports in-house digital advertising on Meta and other self-serve ad platforms

Monitors ad campaign performance and makes recommendations to improve results through optimizations to targeting, creative, and other tactics

Collaborates with content strategy lead to develop ad creative, write short-form copy, and adapt assets for various audiences

Provides backup support for the Brennan Center website, including owning special projects and developing campaign landing pages as needed

Serves as the lead for a subset of rapid message/content impact testing using Swayable and Grow Progress

Leads the creation of quarterly metrics reports that track performance across channels and surfaces insights on channel and content performance

Drafts and distributes memos and reports with key takeaways for internal and external communication

Participates in cross-team brainstorms and strategy meetings

Collaborates with communications and program staff to identify high-impact opportunities to increase the visibility of our programmatic work and to generate web traffic, email list growth, social media followership growth, advocacy action conversions, and brand visibility

Assists with weekend social media publishing as part of a rotating coverage schedule

Assists with rapid response, special projects, and other digital communications needs as they arise

Qualification

Digital advertising campaignsEmail campaignsProject managementHTMLCSSSwayable experienceGrowProgress experienceInterpersonal collaborationMultitaskWriting skillsOral communication skills